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Health, taste and convenience driving growth of cereal blends market
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Monday, 22 April, 2019, 13 : 00 PM [IST]
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New York
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The market for cereal blends is the result of change in breakfast trends is witnessing growth, and the key drivers of its growth are health, taste, and convenience.
Cereals and cereal products are important food resources, especially for breakfast, across the globe, but they are predominantly a Western breakfast. Cereal blends are a mixture of mixed pellets and cereal meal, which contain wheat, maize, barley, etc.
Due to the fast-paced lifestyle of people, the demand for instant breakfast and cereal blends is increasing. Consumers prefer ready-to-eat breakfast, innovative flavors and ingredients, and portable snacks. Hence, the market players need to think out of the box.
Among all trending breakfasts, cereal blends, which are a good ready-to-eat breakfast option, are the most popular.
New themes of cereal blends, such as designed by kids for kids, will help drive the biggest market segment (i.e., children), for the cereal blends market.
Manufacturers of cereal blends are introducing varied flavours such as snacking granola, meat and vegetarian cereal bars, and others to cater to the customers from different regions.
Market players are using different marketing strategies to attract more customers. For instance, Kellogg’s released a Special K Nourish Berries and Peaches Cereal, which they claim helps lose weight in just a week.
There are some regional restraints in the cereal blends market. Every market is dictated by the country’s food culture and eating habits of the consumers.
For example, Chinese people prefer a hot breakfast. Accordingly, market players need to customise their cereal blends. Many manufacturers are focussing on this to capture and expand their share in the cereal blends market.
Some of the major manufacturers and suppliers operating in the global cereal blends market are BizVibe, Kashi Company, Post Consumer Brands LLC, Nature's Path Foods, Cascadian Farm Organic., Annie's Homegrown, Inc, Barbara’s, Ambrosial LLC, Freeland Foods and Tierra Farm.
Apart from the above-mentioned companies, many other manufacturers are interested in cereal blends because of the changes in customer preferences.
The busy lifestyles of consumers and interesting flavours available in the cereals blends are increasing the demand and market size for cereal blends.
Consumers are becoming more conscious about their diet and health. Hence, they are gradually shifting their diet from animal-based to plant-based. Hence, the cereal blends market is expected to substantially grow in the future.
The health benefits of cereal blends and upcoming flavours are attracting customers. Manufacturers can capitalise on this trend by introducing new flavours such as floral cereal blends (violets, lavender, elderflowers, cherry blossom), or spicy flavours.
In cereal blends, the spicy flavour is also a good market segment to capitalise on, as many people prefer spicy food.
Consumers enjoy cereal blends not only for breakfast, but also as evening snacks or sometimes even for dinner.
Working women choose cereal blends for their families, because they trust these to be healthy food options. All age groups are the targeted audiences for cereal blends.
This is the best opportunity for new players to enter the market with innovative flavours according to regional customer preferences.
It is also found that people are more influenced by advertisements and celebrity endorsements.
Attractive advertisements and social media campaigns on health by celebrities can increase the sales of cereal blends.
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