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Ferrero Rocher to share ideas with fans to make Valentine’s Day memorable
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Saturday, 13 February, 2016, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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fiogf49gjkf0d This February 14, on the occasion of Valentine’s Day, Ferrero Rocher, an Italian manufacturer of chocolate and confectionery products, would be sharing ideas to make the day memorable for people. The brand has planned a week-long engagement with fans on its Facebook page and Instagram page. Users need to log on to discover the ideas.
The brand would urge fans to share their precious moments through a #GoldenValentine contest to get a chance to win a romantic dinner with their partner. To participate in the contest, fans need to take a photo of their precious moments with the brand, upload the moment on the page and share it with #GoldenValentine.
Besides digital engagement, the brand will engage with consumers in select modern trade stores in Mumbai, Delhi and Bangalore. It has setup mega display and a Valentine’s zone within the selected stores. Consumers purchasing the brand’s pack of 16 pralines and 24 pralines will get a premium bouquet of red and golden roses.
Emanuele Fiordalisi, VP, marketing, Ferrero India, said, “We want our consumers to have a golden moment in all their special occasions, right from Diwali party to birthday celebrations. Valentine’s Day being an important precious moments in a consumer’s life, we decided to give host of Ideas for inspiration and make it a memorable one for our consumers.”
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