DSG Consumer Partners invests in Axys Nutrition Products Pvt. Ltd, a Mumbai-based nutraceuticals company developing evidence-based nutrition and nutraceuticals products, under the brand name Nutrova. The company has raised an undisclosed amount in a pre-Series A round.
Founded by Akshay Pai in 2013, Nutrova’s mission is to develop research-driven products that provide measurable outcomes for a variety of health goals, enabling individuals to take charge of their health.
He has an MBA from the Indian School of Business (ISB) and a B Tech in biotechnology from Anna University, Chennai.
He started the businesses as he realised that more consumers will start paying attention to the powerful nutrients in the food we eat - not only to maintain our overall health and functioning, but to even optimise specific aspects of one’s health.
Every Nutrova product is designed to deliver on this mission, enabling customers to make informed decisions.
Akshay Pai, founder and CEO, Nutrova, said, “Our fundamental belief at Nutrova is that the right nutrition, properly delivered, can enable everyone to take charge of their health. We’re excited to partner with DSG on this journey to develop the best products possible and to make them easily accessible as well.”
“The resources from this funding will enable us to continue our research-driven product development as well as to scale our team and presence. We are confident that DSG, with their experience in the consumer space, will provide us with invaluable guidance moving forward,” he added.
Deepak Shahdadpuri, managing director of DSG Consumer Partners, said, “DSGCP has actively been looking at best in class insurgent brands in India’s health and wellness segment, including nutraceuticals and supplements. As Indian consumers become more affluent, a larger share of wallet is spent on health and wellness. We believe that the evidence-based, clinical research-centred approach adopted by Nutrova will be a very important purchase consideration for customers as awareness levels increase.”
“Akshay has been focussed on the science and data whilst building the business in a capital-efficient manner. One of the very few businesses that is already breaking even at the time of our initial investment. We are excited to partner with him to build a leading brand in the premium nutraceuticals category,” he added.