Doritos announced Doritos 3D Crunch, another level version of the original Doritos 3D's introduced in the late 1990s to immense fanfare. The brand is ushering back the same great product and iconic three-dimensional shape but with even more bold and spicy flavour – just in time to bring some much-needed multi-dimensional joy to the Holiday season and New Year.
Since launching in 1998, the product became an instant fan favourite, catapulted into the spotlight by the memorable ‘Laundromat’ Super Bowl commercial featuring actress Ali Landry. Deemed the original ‘Doritos Girl', Landry helped bring the new three-dimensional shape and flavour to households across the country — making it one of the brand's most successful product innovations. Phased-out in the early 2000s, fans from coast-to-coast have been clamouring to bring it back ever since.
In celebration of the product, the brand is taking the original and turning it up a notch. With the same three-dimensional shape, it will be available in two bold flavours: Spicy Ranch and Chili Cheese Nacho. These flavour offerings are Frito-Lay's latest expansion in the hot-and-spicy food category, one of the fastest-growing segments in the food industry.
Rachel Ferdinando, SVP and CMO, Frito-Lay North America, said, "Doritos 3D Crunch is one of our most anticipated product launches ever. What's exciting is that we didn't just bring back the original — we've evolved it to reflect the snacking trends of a new generation. We're thrilled to introduce a new version at a time when we all could use a small moment of joy."
The brand is once again partnering with Landry to launch a nationwide challenge. Paying homage to the original ‘Laundromat’ commercial, Landry will ask fans to catch it in their mouth in the boldest ways possible.