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China food major SQZ to expand into beverages with ginger tea, plum juice
Monday, 11 February, 2019, 14 : 00 PM [IST]
Helsingborg
Chinese food company Shou Quan Zhai (SQZ) will expand into the country’s beverage segment with two ready-to-drink non-dairy beverages - ginger tea and plum juice - on February 20, 2019. They will be available in 200ml Ecolean air aseptic packages via the company’s online store, e-commerce channels and at retail outlets across China.

The products are a part of a larger line of traditional Chinese beverages that will include more products in the future. The company is developing, manufacturing and selling herbal beverages to create a healthy lifestyle. It is a leading seller of ginger tea products in China.

SQZ, which was founded in 1760, is engaged in environmental issues, and has a long-term view of its work in the sustainability field. It is committed to keep refining its technology to provide the best experience for the consumers as well as for the environment.

The company chose Ecolean for its unique package characteristics and low impact on the environment. Its packages are lightweight (almost half the weight compared to many traditional packaging formats), and contain up to 35 per cent chalk.

Using fewer raw materials from the start saves energy during production, transport and waste handling. The packages can also be completely flattened, minimising food waste and using less space in the waste bin.

In addition, the packages can be used in the microwave — which is a benefit to SQZ, since ginger tea is typically served warm. The packages are also easy to open and pour and stand upright.

“With a 259-year history, SQZ proudly respects the environment for generations now and in the future,” said Lin Lei, the company’s public relations and government affairs director, adding, “Ecolean’s advanced packaging technology from Sweden has a minimum impact on the environment, is easy to recognise on the store shelf and is convenient for consumers to use.”

Just as Ecolean is committed to producing lighter, flexible packaging, its filling equipment is also light and compact using minimal resources. Ready-to-fill packages are sterilised using electron beam treatment, hermetically sealed and distributed on reels from the company’s plants, bringing a considerable part of the complex sterilisation process from the liquid food producer back to Ecolean.

SQZ chose the Ecolean aseptic filling machine EL4+ for its operations. As for all Ecolean filling machines, it follows the philosophy of keeping it simple, providing a reliable, economical and lean operation. It is easily operated and maintained by SQZ’s personnel.

“The new ready-to-drink beverages from SQZ represent the first non-dairy beverages in Ecolean packages in the Chinese market,” said Johnny Sajland, regional director, Asia North and Oceania, Ecolean, adding, “We are excited to work with SQZ to bring new innovation and products to the 1.4 billion-plus population in China, both now and in the future.
 
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