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Burger King launches King Savers, value-for-money meal priced at Rs 29
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Tuesday, 17 January, 2017, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Burger King has kick-started 2017 with the launch of the King Savers menu, a value-for-money combo priced at Rs 29.
It comprises three burger options created for Indian consumers (Crispy Veg, Crispy Chicken and Chicken Keema Crunch); appetisers such as Veg Strip, Potato Tots and Onion Rings, sundaes and floats.
The King Savers platform also extends to the King Deals Meals platform, which allows guests the option of upgrading their burger to a combo meal, comprising fries and a Pepsi. It starts at Rs 75.
Guests can choose from Crispy Veg, Crispy Chicken or Chicken Keema Crunch in the King Deals Meals platform too.
Rajeev Varman, chief executive officer, said, “We have always looked at India as a unique market, and have designed our strategy keeping in mind the demands of our Indian consumers.”
“Our menu was Made for India, in India to suit the Indian tastes and preferences,” he added.
“Now we have redefined our value strategy to offer a holistic menu for value-seeking consumers and perhaps the most affordable meal deals in any quick service restaurant (QSR),” Varman stated.
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