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AgroTech Foods’ snack in a new format - ActII Popcorn Pop ‘n’ Serve Tub
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Saturday, 30 July, 2016, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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fiogf49gjkf0d AgroTech Foods Ltd, an affiliate of ConAgra Foods Inc. of USA and known for popcorn Act II, has announced the launch of ActII Popcorn Pop ‘n’ Serve Tub.
The new product comes in a movie-theatre like tub format, which can be directly placed inside a microwave, popped and consumed from the tub itself.
This addition to the Act II portfolio comes at an introductory price of Rs 92 in two flavours: Natural and Movie Theatre Butter.
Commenting on the occasion, Asheesh Sharma, VP, marketing, AgroTech Foods Ltd, said, “Act II is one of the biggest success stories in the popcorn category, doubling in size between 2010 and 2016. Putting our consumers’ demand as our sole goal - we are excited to introduce pop ‘n’ serve tub into the Act II portfolio that will provide consumers with a unique and delicious snacking experience, recreating a movie theatre like experience at home. This new addition is the only product of its kind in the Indian market, we are confident it will be relished across ages.”
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