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Iron Buddha Company’s Tea Culture of the World launches seven variants
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Wednesday, 13 August, 2014, 08 : 00 AM [IST]
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Libin Chacko Kurian, Mumbai
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fiogf49gjkf0d Iron Buddha Company’s Tea Culture of the World, a brand of health tea, launched seven tea blends - namely Lemon Mojito, Rose Green, Holy Basil, Moroccan Mint, Darjeeling Green, English Breakfast and Masala Tea.
Each of the blends is chemical-free, and offers such health benefits as weight loss, blood detoxification, recovery from caffeine addiction and improvement in conditions such as insomnia, besides helping deal with a host of other ailments.
Tea Culture of the World provides whole-leaf tea, with the ingredients in their natural form, and retains its nutritional value. Iron Buddha Company enjoyed a turnover of Rs 2.5 crore this year, and is expecting a turnover of Rs 100 crore in the next three years.
It is the brainchild of Dr Rupali Ambegaonkar, the company’s chief executive officer. The medical practitioner-turned-entrepreneur said, “It was always our endeavour to reach out to the common man and make health teas more accessible to one and all.”
“We want to ensure that everyone is introduced to such novel concepts and products and leads a healthier life. By introducing these flavours in the retail space, we wish to touch more lives by being a part of their everyday living,” she added.
The Tea Culture of the World range would be available at upmarket retail chains across India and via its e-commerce portal.
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