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Cadbury introduces 1 ltr pack of Tang; offers 1 bottle free on 3 packs
Wednesday, 26 February, 2014, 08 : 00 AM [IST]
Our Bureau, Mumbai
Cadbury India (a part of Mondelez International) is introducing new one litre pack (125 gm) of Tang. The new launch is part of the company’s promotion strategy for summer.
According to a press release, the company is offering one Tang bottle free on purchase of three new packs. Being offered in orange, lemon and mango flavours, the new pack will be available in stores across the country at Rs 30 per pack. The product is also available in 750 gm, 500 gm and 19 gm pack sizes.
Amit Shah, associate vice-president, powdered beverages, gum & candy, Cadbury India, stated, "Since the launch in 2011, it has been our constant endeavour to stay ahead of the curve with Tang. It is enjoyed by the consumers across the country and with this new 125 gm bottle pack, consumers can very conveniently make the perfect tasting bottle of Tang within seconds - that too at just Rs 30 only. Through this innovation, we are looking at significantly increasing trials and maximising distribution by ensuring that this new offering is available in our key markets. We are confident that the new pack will be relished by all.”
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