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Bangs, India’s first domestic fried chicken QSR, unveils outlet in Mumbai
Tuesday, 31 January, 2012, 08 : 00 AM [IST]
Our Bureau, Mumbai
After making its presence felt across 10 states with more than 20 outlets, Bangs, which is India’s first domestic fried chicken QSR, has recently unveiled its first outlet in Mumbai - an outlet spread out in 500 sq ft area located in the food court of High Street Mall, Thane.
Commenting on the brand’s foray in the highly competitive fast food market of Mumbai, Bangs’ director Asvin Simon said, “I consider Mumbai as one of the competitive markets for our expansion as most of the foreign brands already exist. But I am also familiar with the fact that people here are always enthusiastic in experimenting with new food joints and food items. With Bangs, we believe that their experiment would turn out to be an experience. We want to survive in the market and not just exist. Bangs is sure to lure people with its variety of menu, low pricing and fast service options.”
Bangs is recognised for its burger and fried chicken. Other than fried chicken, the brand also offers a variety of fast food options including burgers, wraps and pasta, along with a large number of sidekicks, tempting desserts and drinks. Big Bang Burger, Big Bang Bucket Chicken & Veg Burgers are the most popular items on the menu.
In Mumbai, while the brand will be launching loads of new offers with introductory discounts, it promises to retain the same quality and taste. Further, it is planning to come up with 10 more outlets to strengthen its presence in Mumbai. Of which, one would be launched within this month. The company is also looking forward to spread its wings in Pune, Aurangabad and Nashik.
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