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McDonald’s India introduces host of features in McDelivery application
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Monday, 13 February, 2017, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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To provide convenience to consumers when they order their favourite delicious food options, McDonald’s India (West and South) has come out with an update for its McDelivery Services (MDS) application. Besides a more user-friendly user interface (UI) for its delivery customers, McDelivery now offers a host of new features.
One such feature is the maps integration that now allows consumers to just drop the pin on the map and know if they’re in the delivery service area to get delicious food delivered to themselves or to their loved ones, right at their doorstep.
Personalisation has been the priority with the launch of the new app. Customers can customise their favourite burger by adding/removing ingredients in an intuitive way as per their preferences.
Moreover, they can place smooth and fast orders by choosing from McDonald’s exhaustive list of McCafé beverages, desserts and meal options.
To get real-time tracking on the phone, one can simply place orders and track the status of his or her delivery.
The app also has enhanced digital payment solutions and FreeCharge e-wallet for easy cashless transactions.
With the order history feature, customers can view their past orders and reorder with a simple click.
As a gratification, customers can also now use the refer a friend feature to enjoy complimentary burgers.
Speaking about the new app, Ranjit Paliath, vice-president, business operations, Hardcastle Restaurants, McDonald’s India (West & South) said, “We launched our McDelivery Services App (MDS app) in 2014 with the objective of providing consumers their loved food at their fingertips.”
“In fact, our Web and mobile platforms contribute over 55 per cent sales of the total McDelivery business for McDonald’s (West & South),” he added.
“With the revamped MDS app, we are confident of connecting more than ever with consumers and offering them easy, personalized and truly useful features,” Paliath stated.
To offer quick delivery, McDelivery has also partnered with Zomato and Food Panda for customers to order McDonald’s meals at their doorsteps. The new McDelivery app is now live on Android and iOS platforms. McDelivery is available at more than 145 McDonald’s restaurants across west and south India.
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