Thursday, March 22, 2018


Gulabs ties up with Godrej Nature’s Basket to retail snacks in Mumbai
Friday, 23 February, 2018, 08 : 00 AM [IST]
Our Bureau, Mumbai
Gulabs, the Chennai-based makers of hand-crafted Indian snacks has partnered with Godrej Nature’s Basket, India’s premium food destination, to bring out its products in physical stores in Mumbai, Pune and Bengaluru for the first time. Under this tie-up, Tiny Khakhras, one of the most sought after-snack items from Gulabs, will be available in over 25 outlets of Godrej Nature’s Basket.

Launched last year, Tiny Khakhras are just 2.5 inches in diameter and available in three flavours - plain, ajwain and methi. Unlike regular-sized khakhras, they are easy to store and carry without worrying about getting crumbled. They can also be the perfect healthy snack companion during travel, because they do not occupy much baggage space.

Commenting on the partnership with Godrej Nature's Basket, Ruchika Gupta, vice-president, sales and marketing, Gulabs, said, “We are delighted on partnering with Godrej Nature’s Basket, and in turn, reaching out to Mumbaiites, Punekars and Bangaloreans, who can now lay their hands upon our tiny khakhras in a jiffy.” Each box, packed with 10 pieces, is priced at Rs 35.
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