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Britannia Treat Crème Wafers & Grofers collaborate in kids snacking
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Wednesday, 10 February, 2021, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Britannia Treat has collaborated with Grofers for a strategic partnership and will launch a Rs10 pack with the aim to bring affordable indulgence to your doorstep.
These wafers, according to the company, are a perfect, quick on-the-go snack for children which promises a ‘fun- in- the- middle' taste experience. Traditionally, crème wafers have been part of the impulse purchase category, however, with the rise of in-home consumption, it has become the perfect snack for children in between their online classes or to munch on during a zoom call with friends.
Commenting on the association and the launch of the new SKU, VipinKataria, Head-Adjacency Businesses, Britannia Industries, said, “Pre-Covid, children would often use their pocket money to buy their favourite snacks, however, the pandemic put a stop to that. Infact the decisions for any sort of purchase is now in the hands of the parents. Through the launch of this new SKU of crème wafers we want to drop it into the shopping basket of mothers, be it offline or online. We are glad to have partnered with Grofers, one of the leading e-commerce platforms in the country.”
“We are excited to partner with a brand like Britannia that has been at the forefront of the Indian food and beverage industry. With the launch of the new SKU of Britannia Treat Crème Wafers, we look forward to providing an integrated family shopping experience on our platform, which will delight both the mothers and their little ones” said Anish Shrivastava, VP- Category at Grofers.
To announce the launch, the brand released an ad wherein the kid asks his mom to buy him a pack. With the snack being pocket friendly his persuasion works and the snack is delivered to his doorstep. The product is available across all retail outlets in the country.
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