|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Brenntag distribution partner for Cargill’s chocolate business in CEE
|
|
Friday, 05 October, 2018, 08 : 00 AM [IST]
|
|
Essen
|
Brenntag and Cargill have reached an agreement, making the former the exclusive distribution partner for the latter’s industrial cocoa and chocolate in the Central Eastern European (CEE) region.
The distribution agreement includes Cargill’s leading Gerkens cocoa powder brand, as well as its broad chocolate range, which includes a variety of chocolate inclusions, coatings and fillings.
The collaboration with Cargill will expand Brenntag’s offering to the confectionery, bakery, cereals, desserts, dry mixes, ice cream and dairy industries across countries, which include Poland, Czech Republic, Slovakia, Romania, Bulgaria, Hungary, Albania, Croatia, Slovenia, Serbia, Bosnia-Herzegovina, F Y R Macedonia, Moldavia, Montenegro and Ukraine.
Uwe Schueltke, chief operating officer, Brenntag EMEA, explained, “Consumer choice is led by taste. Chocolate is a main taste component across the sweet application areas, also extending to savoury.”
“Brenntag CEE is a strong partner for taste and the addition of Cargill’s high-quality cocoa and chocolate range strengthens our position. Our taste specialists are looking forward to introducing the Cargill range to our customers,” he added.
Inge Demeyere, managing director for Cargill’s chocolates and compound activities in Europe, added, “Brenntag has a deep market understanding and a strong presence in the region.”
“We have been impressed by Brenntag’s facilities and capabilities and how they manage complex supply chains whilst remaining close to the customer. We are excited about this collaboration, because it allows two global market leaders to join forces to better serve food manufacturers in Central Eastern Europe,” she added.
Brenntag’s commercial and technical teams work closely together with the food industry to choose the right ingredients for product optimisation or new product development related to market trends.
The Brenntag Food and Nutrition Application and Development centres work to develop customer specific formulations and will be pivotal in bringing Cargill’s cocoa and chocolate innovations to the market.
|
|
|
|
|
|
|
|
|
|