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SNACKS & CONFECTIONERY

Bingo! Tedhe Medhe launches nationwide contest Ranveer ko Mazza Chakhao
Saturday, 08 June, 2019, 08 : 00 AM [IST]
Our Bureau, Mumbai
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With the quirky youth icon and Bollywood superstar Ranveer Singh on board as the brand ambassador for Bingo!, the brand has upped its eccentricity quotient. Bingo! Tedhe Medhe has launching a nationwide contest titled Ranveer ko Mazza Chakhao. It is a unique challenge for the consumers to suggest unusual flavour combinations which they think would tickle the actor’s taste buds.

If the flavour combination appeases him, it would be launched as the new variant of Bingo! Tedhe Medhe, pan-India. The winner also stands a chance to win Rs 10 lakh for sharing the flavour.

Bingo! launched a creative TVC (television commercial) to announce this anticipated contest. The contest entries are open till June 30, 2019. To participate in the contest, participants would have to submit their flavour combinations online or by giving a missed call on the dedicated number. They can also send direct message on the brand’s official pages on Facebook and Instagram.

ITC’s product development team and sensory evaluation team would create an exclusive product with the flavour combinations suggested by the contestants. These recipes would be judged by Singh and the internal team of experts from ITC Foods Division. The winning flavour combination will be launched as a new variant of Bingo! Tedhe Medhe pan-India.

Commenting on the contest, Hemant Malik, divisional chief executive, foods, ITC Ltd, stated, “At ITC Ltd, we endeavour to provide innovative and unique offerings that can ensure a delightful experience for our consumers. Through this initiative, we aim to create an exciting experience/anticipation in the snacking segment.”

“The contest is a platform for the brand to receive inspiring flavour interpretations/ suggestions from the consumers. The brand gains a stronger understanding of the popular tastes and preferences. As the brand reaches out to gratify every finicky food enthusiast, it also wants to encapsulate the joy of snacking,” he added.

About the contest, Singh said, “Bingo! is always on the front foot to create unique experiences, and with this contest, I am thrilled to try out the new flavours shared by the contestants. I am looking forward to an eventful and fun association with the brand through this contest.”
 
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