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Prabhat Dairy appoints FMCG veteran Basha as business head - consumer
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Thursday, 19 January, 2017, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Muthar Basha, a veteran with over 25 years of sales and customer marketing experience in fast-moving consumer goods (FMCG) like Hindustan Unilever and Britannia, joined Prabhat Dairy Ltd as business head – consumer.
Prior to joining Prabhat, he was general manager and head of sales, Global Consumer Products Limited (which is backed by the United States-based Goldman Sachs and Mitsui of Japan and led by A Mahendran, former managing director, Godrej Consumer Products).
Basha was a member of the core team in the organisation and led the entire go-to-market (GTM) strategy from the scratch.
He was regional sales manager, Britannia Industries, for East India, with additional responsibilities of Nepal and Bangladesh. He played a key role in turning around the performance of Britannia’s largest region (East), in delivering outstanding top-line and bottom-line growth and market share gains.
Basha spent close to 22 years with Hindustan Unilever Limited in a range of key note functions across sales, customer development, customer marketing and channel strategy roles and also in new technology-oriented projects across various channels, categories and geographies.
He was involved in conceiving and executing a wide range of successful categories. He won the prestigious Chairman’s Award in 2006 for his contribution in customer marketing for leading wholesale and rural channel initiatives.
Vivek Nirmal, joint managing director, said, “Prabhat has an ambition to rapidly expand its consumer business, which promises a huge growth potential in India. We strongly believe that the combination of Prabhat Dairy’s milk sourcing and manufacturing excellence, backed by a strong philosophy, Partners in Progress, and with an industry veteran Basha now on board, will drive the consumer business aggressively.”
“Basha will be leading all consumer-led initiatives of the company. He has been known for business acumen, sharp thinking, inclusive leadership and immaculate execution. With his savvy business experience, we are looking forward to a profound transformation within Prabhat soon,” he added.
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