NatureFresh Professional, the fastest-growing national brand of bakery shortenings and margarine from Cargill’s oils business in India, engaged with consumers and bakers through the Bake Zone tour at the 2020 essay of Aahar, which concluded at Pragati Maidan here recently.
The objective of the tour was to add value to every baker by enhancing their skills and efficiencies, along with constant encouragement to acquire industry knowledge. It was conducted in three time slots, viz., 12pm, 2pm, and 4pm. The baker partners were accompanied from Aahar Expo to Bake Zone situated in Infocity, Gurugram, where they got the first-hand experience of how a bakery works and professional industry insights by experts.
NatureFresh Professional won an award of excellence in display at the show. Keeping in mind the changing trend of increased preference towards healthy baked delicacies, the brand’s expert chefs curated 60 new special recipes, including cheese crackers, sesame berry cookies and whole wheat khari, which were displayed at the expo.
These recipes were crafted keeping in mind the changing preferences of health-conscious consumers.
Bakers who visited the NatureFresh Professional stall were enthralled by the recipes displayed and also appreciated the innovative thinking of the brand.
Over 600 guests visited the brand’s stall this year. The number was higher than it was at the previous editions of the expo.
Customers appreciated the tour demonstrating the applications of the products over engaging baking sessions. Along with this, bakers shared their queries regarding new baking techniques during the sessions with the chef and received valuable guidance.
The brand provides the best-in-class range of bakery fats for Indian bakers and takes pride in thoroughly understanding the consumer trends in bakery. The brand follows a comprehensive approach of creating these new recipes at its state-of-the-art Application Centre.
Speaking on the occasion, Piyush Patnaik, managing director, Cargill’s Oils business in India, stated, “NatureFresh Professional is an important brand of Cargill’s oils business in India’s portfolio catering to the needs of the modern-day bakers and customers across the country.”
“As a brand, we always strive to provide supreme quality to our potential customers and interact with them regularly, gauging their interests while understanding their issues and needs,” he added.
"We are overwhelmed with the response received, for the fourth consecutive year, at our stall in Aahar Expo. We are grateful to Aahar for providing us with a platform to engage with our existing and potential consumers. The brand will always ensure that we keep our consumers’ needs at the highest pedestal and interact with them through relevant mediums,” Patnaik said.