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NUTRITION

Complete Solutions: Future of Health & Wellness by brand YourHappyLife
Friday, 10 June, 2022, 13 : 00 PM [IST]
Our Bureau, Mumbai
India is witnessing a revolution in nutritional understanding. And better knowledge of our requirements has been pushing the growth of the preventive care supplements industry.

However, this high growth has also paved the way for a market flooded with ‘me-too’ products, where it’s near impossible to differentiate one from the other. Generic piecemeal formulations, old-school delivery formats, and poorly sourced ingredients have become the norm. With ballooning adoption rates of health & wellness supplements in India, sub-par products have found a foothold because they are easy to develop, quick to manufacture & presented at a low cost. But not for long. Consumers understand the difference in quality. In an age of huge developments across industries, these supplements are still using the science of the last century & low-quality elements. Consumers want & deserve better. Enter YourHappyLife.

To address these issues and build an overall health and wellness brand for the new-age customers; serial entrepreneur, fitness enthusiast, and biohacker Harpreet Vir Singh founded YourHappyLife (YHL) with a simple mission - To create innovative, complete wellness solutions built at an intersection of direct and indirect functionality, which were clean label & offered holistic wellbeing.

Formulated with scientific precision, in-depth research, globally sourced premium ingredients, and the proven market for high functionality, YHL supplements have been engineered for the new-age consumer.

The self-growth optimiser/wellness brand took two years to cultivate its ideologies into a product, and after months of consistent research, development & trials, it launched in August 2021. YHL has built a line of products of impeccable scientific formulations with high efficacy. With exceptional branding, strong functionality & a great tasting range of products, YourHappyLife has seen a quick adoption & high retention rate among its consumers – something which the brand is proud of and considers one of its hallmark offerings. YourHappyLife is to launch seven new complete wellness solutions over the next few months, all of which have been in development and trials for the past year.

Building a brand on personal battles and real-world experiences
You know a brand cares and understands the core needs of today’s consumers when the brainchild behind it tackled health challenges itself. Singh has dealt with IBS & chronic inflammation since 2016 as a result of his fast-paced lifestyle, diet & poor quality of supplementation. In his quest for finding effective and high-performance supplements that worked, he found that almost all existing health products had debatable ingredients sourced cheaply, with ineffective formulations or outdated delivery formats and poor taste.

Singh soon realised the immense need for innovation in this space. Effective holistic solutions designed and developed for the new-age consumer, which also tasted great and were clean labels (non-genetically modified or chemically synthesised) – that is when Singh found the inspiration to start YourHappyLife.
 
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