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Premium Finnish water brand Veen unveils Ayurveda Water in 330ml bottle
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Saturday, 10 February, 2018, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Veen, the premium Finnish water brand, launched Ayurveda Water, inspired by the 5,000-year-old Indian science of life, in a 330ml bottle.
The brand combines plant, herbal, botanical and fruit extracts with natural spring water from the Himalayas.
It is available in four blends - Amla and Tulsi, Saffron, Ginger and Honey and Blackcurrant, Apple and Mint.
Veen’s range was developed in consultation with Dehradun-based Ayurveda practitioner, Urvashi Naithani, and is a healthy and delicious alternative to artificially-sweetened beverages.
As inspirations, Aman Gupta, chairman, Veen, credited his German hotelier friends, who discussed the idea almost three years ago, on their return from an Ayurveda-based wellness retreat.
“Life, as we know it, is not going to slow down. We decided to create a functional product to bring holistic balance to consumers, to keep up with the times that we live in,” he added.
Veen Ayurveda Water will be launched in Finland, Bhutan and India in April 2018. This will be followed by a roll-out in other international markets.
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