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Mondelez India unveils ‘The Purple Room’ for exclusive premium & gifting chocolate range
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Monday, 01 November, 2021, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Mondelez India, the makers and bakers of some of India’s much-loved snacking brands – Cadbury Dairy Milk, Bournvita, and Oreo among others, recently inaugurated ‘The Purple Room’, a premium Cadbury experience zone.
The Purple Room is home to the first-ever 3D Cadbury chocolate printer, that will allow consumers to curate their box of exquisite 3D chocolates. The zone is located at the newly inaugurated Jio World Drive (JWD), Mall in BandraKurla Complex, Mumbai, housed inside the new, ultra-premium superstore – Freshpik. It is all set to offer consumers a premium chocolate experience by bringing a wide range of products and unique activities under one roof.
Commenting on the launch, Anil Viswanathan, senior director – marketing, Mondelez India, said, “We are thrilled to introduce ‘The Purple Room’, a premium Cadbury experience zone, that also houses India’s first-ever 3D Cadbury chocolate printer. Through this store, we aim to provide our consumers with a unique and memorable Cadbury chocolate experience. The zone not only showcases some of our much-loved products in the premium and gifting segment but also helps us to elevate Cadbury’s premium credentials and generate brand love. With the country slowly inching back to normal and planning for the much-awaited festive season, the store is our way of giving consumers a ‘Meetha’ start to the festivities.”
The Purple Room through its innovation, creativity, and personalised solutions elevates the experience and offers consumers a new way of ‘shoppertainment’ engagement. Shoppers will get to consume their favourite brands in a new avatar to enhance their Shopping experience as original milkshakes made from Dairy Milk, Bournville, 5 Star, and Oreo at the store. Taking the offerings a notch up, consumers can now watch their favourite chocolate being made in the 3D machine. The store offers 28 chocolate designs in 3D including all alphabets for a personalized & novel experience, available for a limited time. Shoppers can also get to experience, the company's consumer-centric campaign Madbury, by playing a simple game and creating their version of Cadbury.
Mondelez International, Inc. with 2020 net revenues of approximately $27 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, belVita, and LU biscuits; Cadbury Dairy Milk, Milka, and Toblerone chocolate; Sour Patch Kids candy and Trident gum.
The Mumbai-based company formerly Cadbury India has been present here for over 70 years. The company introduced Cadbury Dairy Milk and Bournvita in India. Part of theinternational brand, the company operates in the chocolate, beverages, biscuits and candy categories in India with brands Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Celebrations, Cadbury Bournville, Cadbury 5Star, Cadbury Perk, Cadbury Fuse, Cadbury Gems, Cadbury Bournvita, Cadbury Spready, Tang, Cadbury Oreo, Bournvita Biscuits, Bournvita Fills, Cadbury Chocobakes, Halls and Cadbury Choclairs Gold, etc. its manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh, and Andhra Pradesh, in addition to a global Research & Development Technical Centre and Global Business Hub in Maharashtra with a pan-India distribution network.
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