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ITC launches Bingo! Starters, a range made from dal known as pulse chips
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Wednesday, 04 December, 2019, 12 : 00 PM [IST]
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Our Bureau, Bengaluru
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ITC has now launched its new snacking range ‘Bingo! Starters’ for the millennials. These pulse chips, the first variant under the brand offers crispy and scrumptious baked chips made from pulses (dal). This lip smacking snack has a unique fusion of spices and pulses that appeases the taste buds.
Pulse chips score high on health benefits as the chips are baked and made of pulses which are a good source of protein and fibre. Combining functional snacking with great taste, the brand is the ideal ‘Kalyug ka Snack,’ a snack for today’s generation, according to a press note released here recently.
The chips are available in four flavours with each one comprising different types of pulses – Masala (Chana Dal), Peppery (Urad Dal), Minty (Moong Dal) and Chatpata (Masoor Dal). Recognising the potential of guiltless snacking options, the new product is the first offering from the brand which aspires to appeal to the emerging snacking need of the Gen Z. Youth icon Ranveer Singh will be endorsing the brand with a new campaign in his quintessential quirky avatar.
The product is an innovation that marks the brand’s entry into the healthier snacks segment as an insatiable snacking partner. “We are excited to craft the first range of Bingo! chips that are baked and made of dal, making it an easy source of protein and fibre. Backed by years of research and understanding about the best ingredients to make a tasty and healthy snack, we have come up with a distinctive offering, which will resonate with our consumers,” said Hemant Malik, divisional chief executive, ITC Foods.
“According to our research on eating patterns of the average Indian population, consumers are now opting for healthier snacking choices. Bingo! Starters is thus our confident attempt to make it the right fit for a better snacking option,” he added.
The chips will be available at all modern and general trade outlets across India in convenient pack sizes of 24 gm at Rs 10, 48 gm at Rs 20, 110 gm at Rs 50 and 12 gm at Rs 5.
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