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Energy drink brand Hell, containing granulated sugar, unveiled in India
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Tuesday, 12 February, 2019, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Hell, an energy drink brand, was launched in India recently. It contains only top-grade ingredients, such as real granulated sugar (which provides quick energy to the body). It contains no preservatives and five types of Vitamin B (B2, B3, B5, B6 and B12).
“The main strength of Hell’s products is that they are of exceptional quality, but available widely and at an affordable price,” said Unnikannan Gangadharan, national sales director, India, Hell Energy.
“We aim to achieve 80 per cent distribution in each market, and India is a very important market for this category. Our concept and strategy has resulted in very significant brand awareness in Europe and beyond in record time,” he added.
“It is produced on the world’s outstanding quality machines, meeting the strictest food standards (FSSC22000),” he added.
MTV VJ Rannvijay Singha was present to promote the product. He said, “Today, lives and careers are becoming increasingly competitive. We would all like to be achievers. To push the limits of our creativity, our bodies and minds need to be energised and alert.”
“A high-quality energy drink will help you keep up your guard for whatever challenges life is going to throw at you,” he added.
“Hell Energy is the perfect companion for facing busy schedules. For me, it has replaced coffee,” said Singha.
The energy drink market in India is growing at a rapid pace. There are a number of international players of energy drinks here. There is likely to be a huge potential demand for energy booster products.
These drinks help the consumers keep operating at top speed, and they will gain increased performance, heightened concentration, shorter reaction time, wakefulness, improved moods and better metabolism.
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