Bagrry’s has launched Choco+, a cereal that contains three grains (viz whole wheat, oats and rice) and zero per cent maida. It contains 20 per cent less sugar than other leading chocolate cereals. It is completely natural, and does not contain artificial flavours and colours. Besides being a crunchy breakfast option, it makes for a great snack.
It does not contain harmful antioxidants, such as butylated hydroxyanisole (BHA), which is derived from petroleum. It is a suspected carcinogen. Therefore, it banned in a number of countries, including Japan. The product is now available pan-India in two pack sizes - a 375g box and a 1.2kg pouch.
The key differentiators that make Bagrry’s Choco+ better than regular chocolate cereals are as follows:
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Ingredients
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Bagrry’s Choco+
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Regular chocolate cereals
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|
Zero
per cent maida
|
ü
|
X
|
|
No BHA (on the label as INS 320)
|
ü
|
X
(contains
BHA)
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|
No
artificial ingredients
|
ü
|
X
|
|
Sugar
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Twenty per cent lesser than
regular chocolate cereals
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More sugar
|
|
Goodness
of three great grains (whole wheat, oats and rice)
|
ü
|
X
|