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DFM Foods launches Crax Krunchoids across all markets in four flavours
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Thursday, 26 September, 2013, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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fiogf49gjkf0d DFM Foods Ltd announced the launch of Crax Krunchoids, a brand of wheat-based puffs, across all its markets. The product will be available in four flavours – Tomato Chutney, Paani Poori, Masala Masti and Red Chilli. They would be available in 25g packs priced at Rs 5.
Speaking at the launch, Mohit Jain, managing director, DFM Foods Ltd, said, “Being one of the early entrants in the snack foods market, the company constantly offered new and innovative products to meet the changing tastes and preferences of customers. Therefore, the company believed in creating its own product niches.”
The physical distribution of the product commenced earlier this month, and the company is airing launch advertising on general entertainment channels (GECs) and cartoon channels for the brand’s promotion and enhanced awareness.
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