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WestCoast opens Cambay Tiger Seafood Mart stores in New Delhi and Pune
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Wednesday, 20 September, 2017, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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WestCoast Group, a leading fully-integrated seafood company in India, has launched the company-owned Cambay Tiger Seafood Mart (CTSM) seafood retail outlets in Defence Colony, New Delhi and Viman Nagar, Pune. The launch comes after the success of the two CTSM outlets in Mumbai (which are located in Bandra and Lokhandwala Complex).
CTSM mainly sells seafood reared in the company’s own farms, thus giving its customers a true farm-to-fork experience. It also holds the rare distinction of being a live seafood mart, where the customers can walk in and choose their own live fish from an aquarium.
Cambay Tiger Seafood Mart is a boutique shop that gives a unique shopping experience to its customers for their seafood.
The ambience, design, display and human resources counter at the mart have been tailored to give customers a first-of-its-kind seafood buying experience in India, which they would have only read about or seen in shops in the United States or Europe.
The store also sells Atlantic Salmon, flown all the way from Norway, which produces the world’s best-quality salmon.
Cambay Tiger seafood Mart will offer live, chilled and frozen seafood. The range includes white prawns, seer fish, pomfret (black, silver, and Chinese), mud crabs, sardines, lady fish, silver anchovies, rawas, mackerel, Rohu, Katla and Tilapia, along with ready-to-cook products (marinated and breaded).
They could also shop for accompanying items, such as rubs, marinades, canned fish and regional fish pickles at the mart.
Cambay Tiger products could also be home delivered or ordered online through its e-commerce site (www.cambaytiger.com).
WestCoast is gradually planning to expand CTSM to other Indian metros, including Bengaluru, Kolkata and Chennai.
“Through these shops, we want to give our customers a true Cambay Tiger guarantee for their seafood. We need to look at a few trends in urban India, especially the metros, and our growth plan with Cambay Tiger Seafood Marts is to capitalise on these trends,” stated Shivam Gupta, director, WestCoast Group.
“Firstly, there is a shift in the preference in shopping for seafood from a traditional Indian fish market to modern retail markets,” he added.
“The hygiene, freshness, convenience and customer service in a modern retail set-up is not usually achieved in a traditional fish market,” Gupta said.
“A modern retail displays fish, which has undergone the best quality benchmarks in fish catch, storage and distribution, is not generally seen in a traditional fish market,” he added.
“Also, a customer in a metro, such as Mumbai, Pune or Delhi, has begun preferring to buy seafood from a health and fitness point of view (as it is the healthiest protein) and not from the perspective of the taste alone,” Gupta said.
“The whole packaging of fish around health can be communicated the best in a modern retail set-up,” he added.
In a first-of-its-kind health marketing attempt by a seafood retailer in India, customers could subscribe to its nutritionist-certified subscription packs, called Cambay Tiger Fitness Packs, which are fish diets designed to meet an individual’s fitness goals, such as weight loss, bone health, beauty enhancement, muscle building, cholesterol management, general fitness and eye care.
Cambay Tiger is the flagship brand of the WestCoast Group, and its products have their presence over 1,000 stores in over 50 cities across India, including leading retail outlets, such as Big Bazaar, Godrej Nature’s Basket, More, Foodhall, Haiko and HyperCity.
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