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MARKETING

ITC’s Sunfeast Bounce biscuits launches Every Day Every Minute offer
Monday, 19 June, 2017, 08 : 00 AM [IST]
Our Bureau, Bengaluru
ITC Foods’ biscuit brand Sunfeast Bounce has introduced an Every Minute Every Day offer, which entitles over 84,000 children to wingifts like recolourable bags. Sixty winners stand a chance to win a unique hoverboard.

Each pack will have a 10-digit code. Each participant consequently needs to follow instructions via SMS to complete the entry. This offer is valid across the country on all Sunfeast Bounce packs priced at Rs 5 and Rs 10.

Hemant Malik, divisional chief executive, ITC Foods, said, “Sunfeast Bounce is the market leader in the creams segment, and the brand constantly endeavours to create engaging experiences for kids.”

“The Every Minute Every Day offer is once such initiative that intends to build on our purpose to being the partner of fun and excitement to every growing kid,” he added.

“With this offer, Sunfeast Bounce looks forward to increase brand visibility and recall by providing branded goodies as giveaways to kids,” Malik said.

“These prizes will encourage kids to tap into their imagination with recolourable bags and include outdoor activities in their daily routines with hoverboards,” he added.
 
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