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Bread maker Bonn launches month-long campaign to increase consumer base
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Monday, 30 September, 2019, 15 : 00 PM [IST]
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Our Bureau, New Delhi
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India’s leading bread and biscuit maker, Bonn Group, has launched a month-long campaign, Bonn Bread Khao Har Minute Inaam Pao, to lure their existing consumer base and develop a new customer support across their markets in Northern India and create awareness about their range of products.
It resonates with brand’s philosophy of providing the best to its consumers and builds a confidence and trustability among audience. Under the campaign, customers have to purchase any of the Bonn breads (BONN Prime Time White Slice Bread, Premium Sandwich Bread, Brown Hi-Fibre Bread, Garlic Bread, Multigrain Bread, Atta Whole-wheat Bread or Healthy Slice Bread) and have to send an SMS, containing the offer code.
The company is offering a prize every minute (Paytm cashback of Rs 30) and one every hour (Paytm cashback of Rs 50). Besides, the campaign also has a daily prize (a gold coin), a weekly prize (a mobile phone), a fortnightly prize (a two-wheeler) and a bumper prize (a car).
“Bonn believes in persistent innovation, and being the leaders in the category, it is the prime responsibility of the brand to keep striving for innovations and keep engaging the consumers with healthy and lifestyle products,” said Amrinder Singh, director, Bonn Group of Industries.
“We are aggressively eyeing turnover of Rs 1,000 crore in the next two years, and it is driven by diversification of products and expansion across the country. This campaign will give a fresh appeal to the brand, and will also enable to retain the existing customer and develop a new consumer base,” he added.
The campaign will also see the participation of Bonn’s Nuhealth range of breads – ActiveHeart, Active Nutrition and Digestive Balance. All of these provide a mix of vitamins, protein, iron and a host of other nutrients for a balanced and a healthy diet.
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