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MARKETING

Asahi Kasei appoints Raichand brand ambassador for consumer products
Saturday, 25 May, 2019, 08 : 00 AM [IST]
Our Bureau, Mumbai
Asahi Kasei, a global Japanese leader in chemical and materials science products, has announced a partnership with chef Amrita Raichand. She will be the brand ambassador for Asahi Kasei’s consumer products in India. The partnership agreement was facilitated by Heeta Parikh, founder and chief executive officer, Silver Spun Brand Solutions, a fully-integrated marketing firm.

Commenting on the partnership, Raichand said,“I am very happy to be the brand ambassador of this renowned Japanese company for premium wrap. They have, in great detail, explained to me about how good and reliable their products are. I feel a 360-degree approach is always best while promoting a brand you believe in, and hence I am glad that through this association, I will be able to do justice in bringing forth the advantages of using these products to the end users.”

Asahi Kasei manufactures three main food-related products which are available in Indian market - Asahi Kasei Premium Wrap (which can be used for wrapping food for preservation, and can also be microwaved for heating the food); Asahi Kasei Frying Pan Foil (which can be used to cook food without using oil and prevent food from sticking to the pan with silicone coating on one side and Asahi Kasei Cooking Sheet (whose silicon coating prevents food from sticking to the utensil and is heat-resistant for its use in baking/cooking in oven and microwave).

Asahi Kasei’s Luve Oberoi said, “We are excited to announce Raichand as a brand ambassador for our products in India. Her focus on promoting a healthy lifestyle complements the values we endorse as a company. The experience and expertise she brings to the table is invaluable and we are glad to have her on board.”

Parikh, who, along with two other agencies, paved the way to finalise the deal, said, “Amrita Raichand has won many accolades for her contribution to the food industry. Her award-winning shows and other platforms will help Asahi Kasei in connecting with the Indian consumers.”
 
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