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Burgundy Business School’s SWSB launches MBA in wine & spirits business
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Thursday, 22 February, 2018, 08 : 00 AM [IST]
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Dijon
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Burgundy School of Business' School of Wine & Spirits Business (SWSB) will launching a master’s in business administration (MBA) in wine and spirits business from the beginning of the next academic year. The programme, which will be entirely in English, will be directed by Jacques Thébault.
The programme is aimed at high-potential wine and spirits enthusiasts with at least three years of prior professional experience aspiring to a managerial or entrepreneurial career abroad.
Students will assimilate the particular requirements and nuances of this specific sector via comprehensive course content and a broad range of enriching learning experiences. The first class is expected to comprise students of several nationalities.
Discovering the sector & products
Jacques Thébault, director, MBA wine and spirits business, brings to the programme his 25 years of experience in wine and spirits management, gained over three continents.
He said, “We can count on the expert knowledge of faculty, including a master of wine, a wine producer and a number of PhD-qualified professors, as well as academic and professional lecturers from our highly international network.”
“The programme has been devised with a view to combining sector-specific knowledge and management skills, via a blend of courses covering the fundamentals of the wine and spirits business and management applied to the sector, with particular emphasis placed upon wine and spirits marketing, achieved via especially up-to-date case studies,” he added.
Exploring the global wine and spirits market in depth
Not only is the programme expected to attract cohorts comprising a variety of different nationalities and nurture enriching debate within small-sized groups, but the training delivered will also provide a truly detailed insight into the world of wine and spirits.
“Participants will embark on at least three study trips,” stated Thébault, adding, “The trips will be to London, one of the most competitive markets in the world, in order to study the various aspects of export, distribution and production; to New York, one of the largest global consumption markets in the world, to study not only distribution, but also marketing and communications, and to several production areas in France.”
Throughout the curriculum, pupils will also take part in a series of targeted, behind-closed-doors conferences (in the Wine and Spirits VIP Room), attend headlining forums such as ProWein in Germany, and benefit from the 1,000-strong SWSB alumni network.
“This MBA meets the growing demand for a globally-minded, business-oriented training programme, both from companies operating within the sector and international candidates with confirmed backgrounds,” added Jérôme Gallo, director, SWSB.
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