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Atom FZCO, Gusto to market Palsgaard emulsifier solutions in Middle-East
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Monday, 22 October, 2018, 08 : 00 AM [IST]
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Dubai
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Four new distribution partners - Atom FZCO, Alawsaj General Trading Co Ltd, Gusto and Brenntag Saudi Arabia - have been appointed to market Palsgaard’s emulsifier and stabiliser solutions across the Middle East.
The new agreements, which were announced ahead of the Gulfood Manufacturing trade show and commenced recently, were as follows:
- Atom FZCO will represent Palsgaard in Oman, Kuwait, Bahrain, Yemen and the United Arab Emirates (UAE)
- Alawsaj General Trading Co Ltd will represent Palsgaard in Iraq
- Gusto will represent Palsgaard in Qatar
- Brenntag Saudi Arabia will represent Palsgaard in Saudi Arabia
The distributors will carry the full portfolio of Palsgaard products for bakery, dairy, ice cream, margarine and mayonnaise and salad dressings. All four are specialist distributors represented by trained sales teams and will carry stock locally.
Cai Clemen Christensen, director of sales, Middle-East, Palsgaard, said, “We’re excited about the bright prospects for our ingredients in the Middle-East. There is growing demand among food manufacturers across the Gulf region for sustainable and innovative ingredient solutions.”
“Our emulsifiers and stabilisers are perfectly aligned with this trend and our new distribution partners will ensure they are available in more Middle-Eastern countries than ever before,” he added.
Gulfood Manufacturing will take place at the Dubai World Trade Centre (DWTC) between November 6 and 8, 2018.
Palsgaard will showcase the benefits of its sustainably-produced emulsifiers and stabilisers and highlight how they deliver in a number of key areas.
Its ingredients offer the following functionalities and benefits in a range of applications:
- Unbeatable prevention of fat separation
- Powerful suspension of insoluble particles
- Excellent mouthfeel and creaminess
- Effective stabilisation of high-protein systems
- Good aeration in cakes, plus softer texture and better volume
- Improved nutrition profiles via reduced calories and fat content – but no drop in quality
- Increased efficiency and profitability
- Industry-leading product safety, quality and traceability
- Impeccable sustainability credentials – all of Palsgaard’s palm oil-based emulsifiers are available made with RSPO-certified segregated palm oil
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