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Sugar Free unveils Green Veda, blend of mulethi, meethi tulsi, elaichi
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Friday, 02 November, 2018, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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 Sugar Free, India’s leading brand in the sugar substitutes category, has launched Green Veda, a unique blend of Ayurvedic ingredients like mulethi, meethi tulsi and elaichi, which enables chai lovers to enjoy their daily cup of sweet tea without the calories.
Sugar Free Green Veda is a 100 per cent natural sweetener that combines the goodness of Ayurveda and popular Indian flavours to make your tea special.
These Ayurvedic sweet drops are available in three flavours – elaichi, tulsi and lemon – and are priced at Rs 99 for 50ml. It is fairly simple to use as well – just one quick squeeze in your cup and your tea is ready to drink.
Talking about the new launch, Tarun Arora, chief operating officer and director, Zydus Wellness, said, “We, at Zydus Wellness, are always evolving and innovating to promote a healthy lifestyle.”
“The launch of Sugar Free Green Veda is another such effort to cater to the ever-growing health conscious audience. We strongly believe this is a revolutionary product where consumers can now easily enjoy the goodness of Ayurveda, with great tasting flavour and no additional calories,” he added.
Expressing her thoughts on Sugar Free Green Veda, Parineeti Chopra, Bollywood actor and brand ambassador, Sugar Free, said, “I always begin my day with a cup of my favourite Elaichi chai, which refreshes me to face the long day ahead.”
“And now with Sugar Free Green Veda, I not only get to make my special morning tea in a jiffy, I also get to enjoy the Ayurvedic goodness from its 100 per cent natural ingredients,” he added.
India, being a predominantly tea drinking nation has witnessed a conscious shift in the tea consumption pattern in the recent times.
The traditional cup of tea is being replaced by trendy, herbal and flavoured brews, as consumers seek popular flavours like elaichi and tulsi in their cup of tea.
Sugar Free Green Veda, is thus the perfect solution to make your tea special, by bringing together great tasting natural flavours and the goodness of Ayurveda with zero calories.
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