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Ganeden’s partners launch over 60 SKUs at Natural Products’ Expo West
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Wednesday, 28 December, 2016, 08 : 00 AM [IST]
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Ganeden kicked off 2016 with partners launching over 60 new stock keeping units (SKUs) at Natural Products’ Expo West. The growth continued through the following months with the launch of over 75 SKUs at the Institute of Food Technologists (IFT) expo.
As of December 2016, there have been over 200 probiotic launches. These include personal care products launched with Bonicel, Ganeden’s probiotic-derived skincare ingredients shown to reduce six signs of aging.
In tandem with record levels of consumer demand for probiotics in 2016, the functional ingredient supplier announced its year-end numbers, confirming its leadership in the healthy bacteria category.
Besides record numbers of launches, Ganeden affirmed its success with continued innovations in clinical studies, an expanded patent portfolio, additional certifications and international growth.
GanedenBC30
GanedenBC30, the company’s flagship probiotic ingredient, can be found in over 550 probiotic food, beverage and companion animal product SKUs worldwide, making it one of the top probiotic ingredients options globally.
Clinical studies, patents and certifications
The benefits and efficacy of Ganeden’s probiotic ingredients, including GanedenBC30 and Bonicel, are backed by 24 published and peer-reviewed studies.
Ganeden’s most recent studies confirm the positive effects GanedenBC30 has on the utilisation of both animal and plant-based proteins. Additional studies are currently underway.
The company’s ingredients are also supported by over 130 issued patents and numerous certifications.
Most recently, GanedenBC30 became Non-Genetically Modified Organism (GMO) Project-verified, leading the way for ingredient suppliers to receive this notable designation.
International growth
GanedenBC30 is approved for use in 58 countries worldwide, and has already been shipped to more than 36 of these countries.
In 2016, the probiotic company expanded its sales and marketing teams by adding six professionals in four different countries.
Sales overview
With worldwide brand recognition and a larger international presence, Ganeden’s 2016 sales numbers boasted an increase of over 56 per cent compared to 2015, making it the company’s most successful year to date.
“We have always felt confident in our science-backed ingredients and strategic business approach, but it is extremely rewarding to see it reflected in the numbers and overall growth,” said Mike Bush, the company’s president.
“As a company, we are extremely passionate about the probiotic space, and appreciate the opportunity to serve as innovative leaders and educators for the industry,” he added.
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