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Cremica, French co Maison Routin team up, foray into bar syrup segment
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Saturday, 16 March, 2019, 12 : 00 PM [IST]
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Our Bureau, New Delhi
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Cremica, the food product conglomerate, has teamed up with Maison Routin of France to enter the bar syrup category with the launch of Bonheur, a specialised range of syrups, which will be targeted at bars and cafés. The syrups were among the company’s offerings unveiled at Aahar 2019, India’s biggest food and hospitality exhibition which is underway at Pragati Maidan, New Delhi.
Cremica also launched nine new flavours of mayonnaise, which are combinations of both classic Indian and International flavours to meet the discerning taste of Indian customers. For the health-conscious people, the company has an exclusive offering in the form of Sugarlite salad dressing, which comes in 14 different flavours and is low on glycaemic index (GI), contains healthy sugars and has Omega balance.
Speaking on the occasion, Akshay Bector, managing director, Cremica, said, “Our effort has always been towards introducing an innovative product range that ranks high on taste and quality. As a home-grown brand, we have a fairly good understanding of the Indian palate, and are also aware of the food preferences of the health-conscious people. We were the pioneer in the industry to introduce vegetarian mayonnaise.”
Speaking about the new products, he said, “We thought Aahar is a perfect platform to unveil our latest product range. Here, we get a chance to interact with our customers and see their happy faces after they savour our products. For us, the customers’ faith and loyalty plays a pivotal role. After all, they are the ones who have helped in making Cremica a popular brand and we intend to stay true to their trust in the years to come,” he added.
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