Badshah Masala has not only won the hearts of cooking enthusiasts all over India but also every 90’s kid via their iconic jingle ‘Badshah Masala'.
Back in the day, every kid knew all the words to the brands catchy verse and sang along any time it came on TV. Recently, Instagram influencer Ruhee Dosani gave the jingle a desi fun makeover by doing a dance routine with her we desi gang to the new mix.
The power packed performance on the masala mix track caught the attention of a lot of fans of the influencer and the brand on Instagram, leading to a over 110, 200 views on Instagram and over a million on Dosani’s Tiktok account.
Hemant Jhaveri, managing director, Badshah Masala, said, “I enjoyed the makeover Ruhee gave to our 50-year-old jingle. It brought back so many memories and made this a new addition in the hall of fame we have in our minds. We’re glad a whole new generation is getting to discover and enjoy our legacy through Instagram and social media platforms.”
Saurabh Pacheriwal, co-founder, Gemius, the agency that manages the creative and PR mandate of Badshah Masala expressed, “I was sitting with my team when we saw this video and all of us had the biggest smiles on our faces. I’m certain this new mix to the jingle is going to open doors to a whole new audience for the brand. Over 2 million people have engaged with the video within a day. Such content not only brings audience together as a community but inspire conversions along with increasing the brand's recall value."