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Subway chain opens its 600th restaurant in India at Bharuch in Gujarat
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Tuesday, 14 March, 2017, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Subway, the leading sandwich restaurant chain, opened its 600th restaurant in India at Bharuch in the state of Gujarat. The milestone reflects the country’s growing preference for restaurants serving fresh and customisable menu on-the-go. Across the globe, the chain operates more than 44,000 restaurants in 112 countries.
Speaking on the occasion, Ranjit Talwar, country head, Subway Systems India Pvt. Ltd, said, “This is a proud achievement for team Subway India. It shows our guests’ love for the brand as they choose to eat fresh with Subway. Credit also goes to all our franchisees who play a major role as the brand’s growth drivers in the country. We aim to accelerate our development plans by expanding in both metro and non-metro locations while maintaining consistency in the quality of our service and products.”
Strategically located on National Highway 8, the new restaurant is spread over an area of 966 sq ft. It features Metro Décor, a design format which enhances the restaurant’s appeal by making it more stylish and spacious. State-of-the-art interiors, chic lighting, a modern-age sitting area with natural wood-toned and black-laminate floors complete the restaurant’s upscale effect helping guests enjoy a great eating-out experience. Situated at a convenient travel distance from Bharuch city and Surat railway station, the outlet would cater to young people including millennials, travellers and city dwellers alike. The restaurant would be open for customers seven days a week, from 10 am till 11 pm.
Durlabh Singh Sidhu, development agent, Gujarat, Subway India, said, “I am delighted to be a part of this journey. Gujarat is acclaimed for its entrepreneurship which has been a major reason for the resounding success of Subway’s business model in the state.”
Operating on a franchise model, the chain gives franchisees the opportunity to open and operate their own restaurant(s). There are no company-owned outlets. Franchisees are also provided with customised operational manuals, intensive training programme, 24x7 backend support including that for marketing, advertising and business mentorship by the brand.
Hareshwar Koralkar, franchise-owner of this Subway restaurant, attributes the hands-on experience gained while working with the chain for four years, as having motivated him to form a deeper association with the brand. “It is a great feeling. Setting up this restaurant has been a huge learning experience involving a lot of hard work, challenges and triumphs. However, Subway’s support on all aspects of business including training, has made the entire effort worth it. I aspire towards making this restaurant the number one eating-out destination in the region,” adds Koralkar.
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