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Mexican QSR Amigos Burrito to invest $3 million in 25 outlets by 2022
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Monday, 14 October, 2019, 15 : 00 PM [IST]
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Our Bureau, New Delhi
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Mexican QSR (quick service restaurant) chain Amigos Burrito has partnered with Franchise India for its pan-India expansion. The burrito brand, which launched its first store in Gurgaon in April 2019, has invested $3 million in 25 outlets in three different franchise formats by 2022.
It is an internationally-influenced chain founded by partners Sanchit Sahni and Vishal Mehra, who have brought on board a vast experience of working with a Mexican restaurant in Toronto, Canada. In India, the market for Japanese and Mexican cuisines is observing a tremendous potential of growth and expansion.
Sahni, who serves as the restaurant’s head chef, said, “Coming from a hotel management background and being a chef, I have worked with various food brands. One of these was a Mexican food chain in Canada.”
“Burritos and Mexican food enjoy a great deal of popularity outside India. In India, the scope for Mexican cuisine is huge, as we can see Taco Bell operating on a large scale. And the most important thing is that Mexican cuisine has too much similarities with Indian,” he added.
“The edge we have over other Mexican restaurants is that the product that we are offering has not been done properly in the Indian market, and at Amigos Burrito, we are committed to offering all Mexican craving souls a delicious, fresh and healthy and tastiest Mexican food at an affordable price,” Sahni said.
Continuing the conversation, Mehra said, “Our diverse menu is filled with customised options that would appeal to anyone, from the pickiest eaters to the most seasoned burrito-aficionados, we even have numerous options for vegetarians, vegans and non–vegetarians.”
“We are delighted to partner with Franchise India. It has a huge presence in the market and we are expecting them to help us grow as a brand. We want them to do what they do best, which is to utilise their resources and help us acquire franchises to achieve the goal we have set,” he added.
On the collaboration, Gaurav Marya, chairman, Franchise India, said, “At 2018, India’s quick service restaurant market was estimated at Rs 32,880 crore, and is expected to grow to Rs 51,000 crore by 2021.”
“The F&B market is growing and holds many opportunities for new brands. There is also an increased appetite for organic food, fresh food and specialty cuisines like Japanese, Lebanese and Mexican food,” he added.
“Considering the trends, I feel Amigos Burrito has great potential in the market and kind of offerings they have, the consumer would definitely want to try them out,” Marya stated.
“We plan to open it in three different franchise formats - a full dine-in restaurant with or without liquor, express stations and kiosks at the food courts,” he added.
“We are planning to open 25 Outlets of including all formats in next three years, taking in an investment of $3 million,” Marya said.
“I am always thrilled to meet such enthusiastic young entrepreneurs and new ideas, this concept has great potential. Sahni and Mehra have done great work setting up this brand, and I wish them luck for the journey ahead,” he added.
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