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Burger King introduces Cheese N Chili Whopper powered by Veeba Sauces
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Wednesday, 20 September, 2017, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Leading quick service restaurant (QSR) chain Burger King has recently announced a partnership with Veeba Food Services to launch Cheese n Chili Whopper powered by Veeba Sauces, their co-branded product in India, which is a limited time offering (LTO).
It has been working with Veeba Foods since its entry into the Indian QSR market. Burger King has used two of Veeba’s sauces that are particularly suitable for the Indian palate, namely Cheese and Chili Sandwich Spread and Cheese and Jalapeno Dip, for the Cheese n Chili Whopper powered by Veeba.
This new offering from Burger King goes particularly well with Veeba Chilli Oregano Sauce.
These sauces are a part of Veeba’s wide retail range and is available in multiple general and modern trade outlets pan-India.
The company will make this LTO available at 100-plus outlets, and will be selling these pan-India.
This co-branded effort is being promoted via both above-the-line (ATL) and below-the-line (BTL) with a new print ad communication as well as store-level point of purchase (POP) to drive trials and awareness.
Speaking about the association, Viraj Bahl, founder and managing director, Veeba Food Services, said, “We, at Veeba, are extremely proud and honoured to have partnered with Burger King, one of the biggest names in the global food industry, for one of its most iconic burger, the Whopper.”
“Working with Burger King has been an enriching experience for us. Veeba has been part of its journey since its inception in India, and the Cheese n Chilli Whopper powered by Veeba is a testament to the strength of our relationship,” he added.
Veeba Foods is a leader brand in the hotel, restaurant and catering (HORECA) segment, and is available at both modern trade and small retail stores in 40 cities across the country.
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