In the wake of Covid-19 outbreak, considering the importance of immunity boosting measures being undertaken by the Ayush Ministry of Government of India, Safal took the initiative to provide 1,000 Tulsi (Basil) plants to its select shoppers on the occasion of World Environment Day, June, 2020.
The plant is found in almost every house in India. While it has religious beliefs on one hand, according to experts, it is also used in the treatment of many diseases. Basil has anti-inflammatory, antimicrobial and antioxidant properties and due to these qualities, it proves to be beneficial for human beings. According to Hindu scriptures, it is believed that the basil plant keeps the home environment pure.
Speaking on the occasion, Pradipta Kumar Sahoo, business head, Safal, Mother Dairy Fruit & Vegetable Pvt. Ltd, said, “In view of the importance of immunity boosting measures, Safal intends to promote the use of Ayurvedic herb by distributing Holy Tulsi (Basil) saplings across Delhi NCR. In the lockdown, Safal has introduced Immunity combo pack comprising giloy, lemon, turmeric & ginger and sold thousands of packets so far. This initiative is also aimed to promote sustainable and safer environment by inculcating love for nature amongst people. On this occasion every year, Safal organises plantation of neem trees in its 22 acre plant premises in Delhi. This World Environment Day, Safal wishes a greener and safer environment for future.”
Recipe of a herbal decoction, which includes Basil among other herbs, was advised by the Ayush Ministry to states and Union territories, asking them to promote commercial manufacturing of the formulation. It is claimed that the decoction is helpful in boosting body's immunity amid Covid-19.
The World Environment Day is an annual initiative founded by United Nations Environment Programme (UNEP) in 1972, and celebrated every year on June 5 to encourage citizens across the globe, for taking positive environmental action to protect the nature and our planet. This year's theme is, "Celebrate Biodiversity”, a call to action to stop the loss of specials and degradation of natural world, and promote interaction with nature to appreciate its beauty & importance, and to take forward the call to protect Mother Earth.