To make life easier for consumers in the post-Covid-19 world, Safal, the fruits and vegetables arm of Mother Dairy has partnered with restaurant aggregator and food delivery company Zomato for offering the convenience of home delivery of fresh farm produce to the doorsteps of consumers in select locations of Delhi NCR.
In the first phase, the company has initiated delivery from 11 booths in select locations of Delhi-NCR. Booths located in these areas will ensure stock availability while Zomato will deliver fruits and vegetables at the doorsteps of consumers. Each of the outlets will cater to a radius of 10 km around them. Consumers can avail the facility of home delivery by ordering the products through the delivery application.
Pradipta Sahoo, business head, Safal, Mother Dairy Fruits and Vegetables Private Limited, said, “To catalyse the ease of living and convenience for our consumers, Safal has initiated the home delivery option in partnership with Zomato. As a consumer-centric organisation, we are taking requisite precautions to offer safe and quality produce to our consumers.”
“In the initial phase, key locations of Delhi-NCR like Saket, Vasant Kunj, Dwarka, Janakpuri and Panchsheel Enclave in Delhi and Sector 50 and Sector 29 in Noida will be covered. Going forward, the service will gradually be expanded to other outlets to ensure coverage to the entire Delhi-NCR region,” he added.
The company currently has more than 300 fruit and vegetable booths across Delhi-NCR selling an average volume of 270 tonne of fruits and vegetables per day.
Since the lockdown, the company has been making all efforts to maintain an uninterrupted supply chain to ensure adequate supply of its products to its network across Delhi NCR including the containment zones.
Apart from the fresh fruits and vegetables, the company has been a one stop-shop for other grocery items such as flour, pulses, spices, edible oils, ghee, juices, frozen vegetables and snacks and ice creams.