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Olives from Spain participates in Aahar & targets India for promotions
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Wednesday, 27 March, 2019, 14 : 00 PM [IST]
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Our Bureau, New Delhi
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Olives from Spain, which has targeted India as a key market for international promotional campaigns for the fifth consecutive year, participated in Aahar 2019, the food and hospitality show which took place at New Delhi’s Pragati Maidan recently, with the purpose of spreading awareness about Spanish table olives and letting key industry stakeholders know about the endless possibilities of this little fruit so that the Spanish olive sector continues increasing the exported volume to the Indian market.
Its participation at the exhibition has proven the versatility of table olives as a nutritionally-balanced snack and as an interesting ingredient to be integrated in the rich Indian cuisines. Besides has conveyed the messages of its quality standards, the different varieties and health properties of the olives.
Olives from Spain’s stall at the fair was awarded by the organisers, Indian Trade Promotion Organisation (ITPO), as one of the best and most original displays at the fair. With an original artwork and design, the stall showcased its key products in the Indian market - green, black and pimento stuffed olives. Visitors to the stall had an opportunity to taste, enjoy and experiment Spanish olives with a twist.
The stall also featured the Spanish Olive Marinating Bar. The bar concept aimed to bring closer to the Indian professionals a new way of consuming Spanish olives as marinated olives. This concept, which is traditional in Spain, is still new to India. It allows to prepare, in a very simple way and in a very short time, delicious and healthy snacks by simply topping olives with the preferred herbs or spices, and tossing them up with fresh juices such lemon and extra virgin olive oil.
Visitors could follow three recipes printed on the left wall of the stall to experiment by themselves and learn how to prepare different marinade recipes. The marinating bar proved that there was no one single way to marinate olives, but it was on and on as far as the imagination could reach.
The Olives from Spain programme at Aahar also featured two live cooking masterclasses conducted by its brand ambassador, chef Saransh Goila, at the Indian Culinary Forum Area. It was attended by an audience comprising media professionals, bloggers and chefs. Goila shared key information on Spanish olives, highlighting his long-time passion for the little fruit. He also shared his culinary skills and knowledge on how to blend Spanish olives with the Indian regional cuisines at the masterclass titled Spanish Olives weds Indian Khana, and how to infuse Spanish olives with Indian masalas and chutneys at the masterclass titled Mix, blend, marinate with Olives from Spain.
Spain, the global leader in table olive production, exports olives to over 120 countries. The main markets for Spanish olives are the USA, Italy, Germany and France.
Since 2007, Olives from Spain has targeted other potential markets too. India was then identified as a country where consumption is steadily increasing.
To continue with this positive trend, this campaign is focussed on presenting ideas for integrating olives into the Indian diet and highlighting its potential as a low-calorie and nutritive snack that can be adapted to different palates with many different possible marinades using Indian and Mediterranean spices.
It also focusses on sharing the nutritional benefits and the importance of olives in the Mediterranean diet, which is listed as an Intangible World Heritage by UNESCO.
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