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Olam Food Ingredients demonstrates art of natural innovation at Fi Connect
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Saturday, 28 November, 2020, 08 : 00 AM [IST]
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London, UK
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Olam Food Ingredients (OFI), one of the world's leading providers of cocoa, coffee, nuts, spices and dairy, is showcasing creative ingredients and solutions in its first virtual exhibit launched during Fi Europe Connect, Europe's largest gathering of food and beverage professionals.
Visitors are able to freely navigate through interactive zones on the digital platform to access and engage with rich content on OFI’s portfolio of “on-trend” and healthy products, across categories ranging from snacking to beverages.
With a focus on creative ingredients, showcased products will include deZaan D11MG – Ghana single-origin cocoa powder, anti-oxidant rich cascara (coffee cherry) iced tea, and GardenFrost, Olam Spices’ proprietary purée line and the most operationally efficient, clean label purée on the market, across multiple product applications.
They can also experience AtSource, Olam's revolutionary insights platform that provides food brands and manufacturers with visibility into their supply chains via 100 plus sustainability metrics, as well as action plans to influence these elements for the better. Companies can use these, together with corresponding narratives, to meet sustainability requirements, build brand trust and confidence, report on sustainability initiatives, and transform supply chains. AtSource is a finalist in the sustainability category at this year’s Fi Europe Innovation Awards.
Briony Mathieson, chief marketing officer, OFI, said, "Even in a virtual format, our business offerings have never been integrated in a more immersive, compelling way to provide a full flavour of what we can offer and co-create with customers to meet specific tastes and requirements.”
A. Shekhar, CEO,OFI,said, “True partnerships can lead to extraordinary outcomes, especially when there’s a common goal, shared ethics and the desire to co-create. At OFI we strive for innovation across the length and breadth of our value chains. We bring unique solutions combining plant science, provenance and sustainability impact with multiple on-trend food applications, to help our customers differentiate and grow.”
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