Saturday, February 23, 2019


Food and Beverage Canada launched in Ottawa, with 1,500 F&B companies
Friday, 19 January, 2018, 08 : 00 AM [IST]
Food and Beverage Canada (F&BC), an Ottawa-based organisation representing 1,500 food and beverage processing businesses, has been launched with the mandate to work with governments and other stakeholders on industry priorities and be the national voice for this vital sector of Canada’s economy. Its tagline is United to nourish the world.

“Food and Beverage Canada is bringing businesses together from coast to coast to seize an unprecedented opportunity,” said Daniel Vielfaure, managing director, Bonduelle Americas Long Life, and co-chair, F&BC.

“This is Canada’s agri-food century. The country’s food and beverage manufacturers can play a pivotal role in feeding the world, while growing jobs and economic sustainability for communities in rural and urban Canada,” he added.

F&BC will work with governments to effectively shape public policy and industry actions for the benefit of Canadians.

Leading issues include:
  • Ensuring smart regulations that serve the public interest while maintaining a competitive environment
  • Building a healthier, more sustainable and ethical food system
  • Promoting innovation in F&B manufacturing processes and practices
  • Creating global trade opportunities for products
  • Protecting and informing consumers while enabling consumer choice
  • Providing skilled jobs and rewarding employment for Canadians
F&BC is an association of seven regional food and beverage manufacturing associations from coast to coast, plus leading industry and stakeholder members. The organisation is committed to collaborative relationships and constructive communications with federal and provincial governments.

“There are a lot of important issues on the table right now,” said Michael Burrows, chief executive officer, Maple Lodge Farms, and co-chair, F&BC.

“We believe that, working together, we can contribute positively to Canadians’ quality of life and deliver value for our members. We can strengthen the competiveness and productivity of the businesses we represent, while being a key engine to power sustainable growth in Canada’s economy,” he added.

Besides Burrows and Vielfaure, the founding board of directors comprises the following executive members:

Vice-chair: Sylvie Cloutier, chief executive officer, Conseil de la transformation alimentaire du Québec (CTAQ)

Secretary: Rosemary MacLellan, vice-president, strategy and industry affairs, Gay Lea Foods

Treasurer: Joe Makowecki, president and chief executive officer, Heritage Frozen Foods

Director at large: Rory McAlpine, senior vice-president, government and industry relations, Maple Leaf Foods
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