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India’s export potential, new consumer trends highlights
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Sunday, 01 March, 2020, 08 : 00 AM [IST]
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Ranjana Sharma, Mumbai
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Aahar, the International Food and Hospitality Fair, is one of the most-awaited business-to-business events in Asia. Its 2020 essay is slated to take place at Pragati Maidan, New Delhi, between March 3 and 7.
This year, the show, which is organised by India Trade Promotion Organisation (ITPO), enters its 35th year, and will not only feature new food and beverage trends, but also hospitality services, processing, culinary technology, retail and new innovations.
It is among the region’s best-known food and hospitality brands. The show has grown by leaps and bounds in recent years, and is, today, a popular destination for global vendors and sourcing professionals.
The event will be supported by the Ministry of Food Processing Industries (MoFPI), Agricultural and Processed Food Products Export Development Authority (APEDA) and industry associations like The Hotel and Restaurant Equipment Manufacturers Association of India (HOTREMAI), Association of Resource Companies for the Hospitality Industry of India (ARCHII), Food and Hospitality Support Association of India (FHSAI), the All India Food Processors’ Association (AIFPA), the Federation of Indian Food and Hospitality Industry (FIFHI), the Forum of Indian Food Importers (FIFI) and Indore Confectionery Manufacturers’ Association (ICMA), the fair is expected to witness participation from major food and hospitality players.
The fair is poised to grow in size after the completion of ITPO’s ambitious project, the world-class international exhibition-cum-convention centre (IECC) in Halls 7,8,9,10,11,12 and 12A, A3 (GF), A4 A (GF) and A4 B (GF), and Hangars 7 FGH, H7F, and H7A.
The event will showcase a wide range of food products, machinery, food and beverage equipment, hospitality and decor solutions and confectionery items from over 750 participants from India and overseas.
The fair has drawn attention from foreign countries, including Hong Kong, Israel, Indonesia, Japan, Poland, Russia, Switzerland, the UK and the UAE.
Speaking about the event, Hema Maity, general manager, trade fair, ITPO, said, “The fair assumes tremendous significance in light of the recent Union Budget, which had a focus on the promotion of agri-community, as well as tourism and MICE (meetings, incentives, conferencing and exhibition) sectors, which complements the hospitality segment. The Central Government has recently approved the Agriculture Export Policy 2019 with an objective to double farmers’ incomes by 2022.”
“The display profile is segregated into four categories, namely, food products, ingredients and additives, F&B equipment, house-keeping and engineering equipment and confectionary. Apart from the meaningful display, the fair offers an insight into operational and food safety concerns and innovations to become energy-efficient, and finds budget-friendly raw materials boosting productivity, while still aiming for greater profitability,” she added.
Maity said, “It is expected that the large number of trade visitors will visit Aahar 2020. These include top echelons of the hotel and hospitality industry, including CEOs (chief executive officers), general managers, executive chefs, executive housekeepers, purchase managers, etc. Besides, senior representatives from the catering industry and academic institutions, training hotel management professionals will also visit the fair.”
Food sector India’s food and grocery market is the sixth largest in the world. The Indian food sector is a high-growth sector with immense potential for value addition. It is expected to touch $482 billion by 2020.
The food processing industry in India accounts for 32 per cent of the country’s total food market and 14 per cent of the manufacturing GDP (gross domestic product). It is estimated that the food processing sectors have the potential to attract investments worth $33 billion in the next 10 years.
The increased inflow of foreign tourists and business visitors, as well as exposure of the Indian middle class to foreign lands, are among the major reasons leading to growing demands for foreign cuisine and ingredients.
With the government keen on promoting value addition in the food sector, Indian companies too have taken the initiative in a big way, resulting in a growing domestic demand for processed foods. F&B equipment and hospitality sectors India is a major economy, showing consistent and substantial growth.
In fact, it is the fastest-growing economy in the world. The growing domestic/foreign business tourists have resulted in huge demand for star hotel properties which need high-grade services and facilities for the guests. Aahar is the largest and most well-known event for sourcing F&B equipment and hospitality supplies and services in the sub-continent.
The Indian hospitality industry is considered as a major attraction for FDI (foreign direct investment). It is clocking CAGR (compound annual growth rate) of 14 per cent. Foreign investors are keen to make use of this opportunity to satisfy the market needs. It has been estimated that more than $6 billion FDI came into the country, in the hospitality sector, during the last few years.
Meanwhile, the F&B section would see participation from companies involved in manufacturing/marketing of fresh produce and dairy products, confectionery, chocolate, desserts, bakery products and ingredients, organic and health products, frozen, canned and processed foods, meat, poultry, seafood, cheese and fine specialty food, snacks, convenience food, food additives and preservatives, coffee, tea, syrups, juices, energy drinks, alcoholic beverages, non-alcoholic beverages, ingredients, packaging supplies, and so on.
F&B equipment section will include preparation, processing and packaging would include, bakery and confectionery equipment, food preparation equipment and supplies, food processing and packaging equipment, refrigeration/chillers/freezers, stewarding, tableware and glassware products, bar equipment and supplies, storage units and kitchen support equipment, etc.
Further, the hospitality and decor section would see participation from companies doing business in housekeeping products and supplies, laundry and cleaning equipment, guest amenities, linen, furnishings, fabrics and apparel, corporate gifts and decor solutions, bathroom fittings and fixtures, lighting solutions, cooling solutions, magazines, fitness and spa equipment, massagers, security and safety solutions, in-room technology and entertainment, hospitality support IT (information technology) solutions, furniture and interiors, carts and trolleys.
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