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Indian ice cream sector grows by Rs 3,000 cr to Rs 12,000 cr in one yr
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Monday, 18 September, 2017, 08 : 00 AM [IST]
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Prashant Nikale, Mumbai
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The Indian ice cream industry is one of the fastest-growing segments in the dairy or food processing industry. From Rs 9,000 crore in 2016, the ice cream category has jumped to Rs 12,000 crore in 2017.
This was stated by Sudhir Shah, managing director, Scoops Ice Cream, and secretary, Indian Ice Cream Manufacturers’ Association (IICMA), at the seventh essay of the Indian Ice Cream Congress and Expo (IICE), which concluded at the Bombay Convention and Exhibition Centre, Goregaon (East), Mumbai, recently.
The two-day event was organised by IICMA and Aim Events, with Bluestar India being the title sponsor. It was inaugurated by Maharashtra’s industries minister Subhash Desai and attended by national and international ice cream players.
“While the ice cream industry in India is growing at the rate of 15-20 per cent year-on-year, its per capita consumption is a paltry 450ml, vis-a-vis the corresponding amounts consumed in the United States (22,000ml) and China (3,000ml),” Shah said.
“With the improving cold chain infrastructure in the country, coupled with the increasing disposable incomes and the changing lifestyles, the sector has great potential for growth,” he added.
Delivering the welcome address, Rajesh Gandhi, managing director, Vadilal Industries Ltd, and president, IICMA, said, “IICE is only business-to-business (B2B) show in South Asia that always provides hundreds of ice cream manufacturers from several parts of the country and the world a platform to exchange their views.”
He added that it was just not the per capita consumption of ice cream which was increasing, but also the consumers’ demand for the delicacy.
Gandhi said, “Manufacturers are now investing on their capacity expansion, as well as innovating with new flavours, and this event is the perfect platform to share innovative ideas.”
Shah duly acknowledged the role of ice cream parlours as they didn’t just contribute to the companies’ growth, but to the development of the industry as well.
“They become the focal points, as ice cream lovers associate with several popular brands through them. The mushrooming of parlours everywhere in the country defines the growth of ice cream players, as they gain a wider reach and target audience,” he added.
Seminar
V K Pancham, deputy director, Food Safety and Standards Authority of India (FSSAI), Mumbai, was the chief guest at the one-day international seminar, which was organised by IICE and covered such topics pertaining to the ice cream industry as cold chain, ice cream ingredients, automation, food safety and packaging.
Pradeep Chona, managing director, Havmor, and treasurer, IICMA, delivered the welcome address and felicitated Pancham.
In his speech, the former highlighted that the Indian ice cream industry was growing by 20-25 per cent every year.
Chona added, “We appreciate the Make in India initiative taken by prime minister Narendra Modi and his support to ease of doing business. While the government has a single window process in place, we consider it as the addition of another window to the hectic licensing and regulatory process.”
He said, “There should be systems in place for the food safety officers (FSOs) to collect samples from the ice cream shops. There should be a letter from the higher authorities that permits them to collect such samples. How can a trainee FSO decide the fate of a big ice cream brand?”
Pancham informed that although FSSAI brought the Food Safety and Standards Act into effect in 2006, it was implemented five year later (in August 2011).
“Whenever the apex food regulator comes up with a new regulation, it always follows the industrial point of view,” he added.
The delegates also pointed out that the Indian dairy industry is highest tax-paying industry compare to globe.
Ashraf Mohamed, chief executive officer, Polar Ice Cream, South Africa, said, “Ice cream and happiness are one and the same thing. It is very important for us to meet and speak collectively, like in this Ice Cream Congress. We are the only independent manufactures in South Africa with five per cent of the total market share.”
Ashish Nahar, owner, Nahar Frozen Foods and Ice Cream Pvt Ltd, Nashik, proposed the vote of thanks on the organisation’s behalf.
IICE 2017 included a series of informative and technical seminars and panel discussions covering a range of topics, including Parlours: The real growth engines for ice cream brands; Ingredient trends to make ice cream better, and Processing your dreams, called ice creams.
They were chaired by G Chandrashekar, editor, Hindu Business Line, Nitesh Mathur, vice-president, Havmor Ice Cream, and L K Narasimhan, managing director, Fab Ice Creams, and attended by industry leaders.
Chartered accountant and Goods and Services Tax (GST) expert Chirag Mehta focused on the topic, GST: The way forward.
During a seminar, Shrinivas Kamath, director, Kamath Ourtimes Ice cream Pvt Ltd (Natural Ice Cream); Chaitanya Rele, vice-president and head of marketing, Havmor Ice Cream; Kiran Shah, director, Apsara Ice Creams Pvt Ltd; Anuvrat Pabrai, founder, Pabrai’s Fresh & Naturelle Ice Cream; Gunjan Jain, managing director, VKC Nuts Pvt Ltd; K.M.Sathyan, business head, VKL Flavours, Prakash Sanghvi, director, Delta Nutritives Pvt Ltd; Aditya Goyal, director, Mahaan Foods International; Anurag Jain, sales director, DuPont Nutrition and Health; Ejvin F Lund, director - cluster leader for ice cream category, Tetrapak South East Asia Pvt Ltd, Akshay Rastogi, technology and innovation manager, HUL, and Sergio Bono, export manager, Asia, Teknoice, focused on the innovations and challenges of the ice cream industry.
In the first session, Kamath said, “For any ice cream manufactures, parlours are a very important attribute of the supply chain. Ninety-eight per cent of our business comes from the parlours.”
Rele suggested that besides a location, designing is also important. “Ice cream is something beyond an experience. We should give our customers a warm and peaceful place where they can enjoy it with their loved ones.”
The panel also discussed the impact of the location on the parlour and the business of the ice cream.
The targeted audience should also be taken into consideration. All of them agreed that the product which one is providing should be exceptional.
In the second session the panel discussed the technical aspects of manufacturing ice cream. They focused on emulsifiers, stabilisers, fat replacers, etc. from the ingredient point of view of ice cream.
They also pointed out about the value addition of ingredients and the current trends of ice cream industry overseas.
IICE, with an aim to provide maximum service to its clientele, is growing by 100 per cent year-on-year. The show included all activities which lead the ice cream industry as well as manufacturers to their peak.
IICE, with its event partners, including Elanpro, 2m Cocoa, Morde Chocolate, Dupont, Mahaan, ACE International, California Walnuts, Tetrapak, Unique Equipments and VKC Nuts, received about 150 exhibitors, over 1,000 ice manufacturers and players of allied industry and over 5,500 visitors from all over the country and various parts of the world.
Companies providing freezing and handling machines, packaging machines and materials, equipment and component suppliers, cone manufacturers, food ingredient companies, cold chain companies, especially cold rooms and deep freezers, consultancy service provider, traders and stockists, raw material suppliers, milk powder and chocolate suppliers and ice cream brands looking for expansions participated as exhibitors in the show.
According to the IICE 2017 organising team, leading companies dealing in refrigeration industry showed their interest in the event. This year, many cold chain companies participated in the event.
“Ice cream is no more considered as a seasonal or luxurious product, because consumers have made it an impulsive dessert, and hence, the ice cream industry was surprised when GST Council placed the product in the 18 per cent tax slab,” said Nahar, IICMA managing committee member who is leading the association on the GST front.
“This high rate is likely to have an impact on the industry, because we were anticipating a five per cent GST rate,” he added.
Gandhi said, “IICMA is continuously following the government of India for a lower GST slab.” He added, “We are very positive that the GST Council will agree to the reduction, because it has placed all other dairy products in lower GST slabs.”
IICE 2017 witnessed more visitors and exhibitors than the event’s previous essay. The number of visitors was about 4,500 and there were over 100 exhibitors.
Gandhi said, “The success of such events define the industry growth rate. IICE 2018 will be taking place in Chennai, the heart of South India.”
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