FNB News - Post revenue decline, shift to mechanisation in European agri eqpt mkt

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EQUIPMENT

Post revenue decline, shift to mechanisation in European agri eqpt mkt

Monday, 01 July, 2019, 15 : 00 PM [IST]

Europe Agriculture Equipment Market Outlook to 2023 - By Type (Tractors, Harvesting Equipment, Soil Preparation and Cultivation Equipment, Haymaking Equipment, Crop Protection Equipment, Transport and Handling Equipment and Other Agricultural Equipment), and By Major Countries (Germany, France, Italy, the United Kingdom, Poland, Spain and Others), a recent report by Ken Research, provides a comprehensive analysis on Europe Agriculture Equipment market.

The report covered various aspects including introduction and overview, value chain analysis, the market size by value and volume, market segmentation by type of agricultural equipment and its sub-segments; by major countries; comparative landscape, growth drivers, trends and developments, issues, and challenges, trade scenario, snapshot on second hand equipment and rental space, country profiling, customer profiling in Europe agriculture equipment market and the regulatory framework of the industry.

The report concluded with market projections and analyst recommendations highlighting the major opportunities and cautions.

Europe agriculture market overview and size
The European agriculture equipment market was observed at a high maturity stage through the farming sector within Europe has never stopped working towards innovation for agriculture equipment and every cycle brings in new technological innovation.

The increasing presence of both international, as well as domestic players coupled with new government initiatives, has created a positive impact on the market. The European agriculture equipment industry revenue has increased at a positive CAGR (compound annual growth rate) during the review period 2013-2018.

The European agriculture market witnessed a decline in 2016 in terms of revenue but gradually recovered during 2017-2018.

There has been a shift towards mechanisation in the market as modern farm machines are now equipped with advanced technologies which aid in simplifying the farming activities.

In addition to that, government support in the form of subsidies has further encouraged the growth of the agriculture industry within the European region.

Europe agriculture equipment market segmentation
Type (Tractors, Harvesting Equipment, Soil Preparation and Cultivation Equipment, Haymaking Equipment, Crop Protection Equipment, Transport, and Handling Equipment and Other Agricultural Equipment).

The tractor segment within the European agriculture equipment market was observed to dominate during 2018.

Tractors are multi-purpose equipment with the ability to handle multiple implements such as harrows, plows, sprayers, and others. The increasing use of advanced machinery in agricultural activities such as plowing the fields to get them ready for crop sowing is one of the major drivers of the tractor market in Europe.

Harvesting equipment was recorded at second position within the European agriculture equipment market. Earlier, farmers had to harvest crops by carrying out a series of laborious operations one after the other.

The emergence of harvesting machinery has effectively reduced their time and efforts, thus meeting the growing demands of urban dwellers and help towards breaking up soil efficiently.

These factors accelerate the need for agricultural equipment for harvesting by farmers. Amongst harvesting equipment, combine harvesters have the highest revenue.

The remaining agriculture equipment such as soil preparation and cultivation equipment, haymaking equipment, crop protection equipment, transport and handling equipment and other agricultural equipment collectively captured the remaining market share in Europe agriculture equipment market during 2018.

By Major Countries (Germany, France, Italy, the UK, Poland, Spain, and Others)
Among different European countries, Germany established itself as a market leader in Europe agriculture equipment market during the year 2018 in terms of sales volume, followed by France, Italy, the UK, Poland, Spain and other European countries.

In these countries, there has been a shift towards mechanisation and shortage of labour has played a significant role in driving the adoption of mechanised products in farms.

These machines are performing several farm activities with maximum accuracy and productivity, thereby encouraging farmers to implement mechanised technologies in their agricultural processes.

Comparative landscape in the European agriculture equipment market
Competition within Europe, the agricultural equipment market was observed as heavily concentrated along with a presence of both international and local level players dominating the market.

All international OEMs (original equipment manufacturers) have an extensive distribution network through which they are able to sell their machines and are mainly imported. In terms of new entrants, it has become extremely difficult to enter the Europe agriculture equipment market as existing players have already established their brand identity and new players may not be able to find adequate means of distribution.

Some of the parameters on the basis of which companies compete within this segment include price, quality, after-sales services, access to distribution and dealership channels, online presence, and others.

Europe agriculture equipment market future outlook and projections
The Europe agriculture equipment market in terms of revenue will increase at a positive CAGR during the period 2019 and 2023. The market in the near future is estimated to grow at a tremendous rate owing to the introduction of smart farming techniques such as precision farming and digital farming.

The sector is also expected to witness higher investment in farm machinery with the increase in commodity prices leading to higher farm income.

Manufacturers are now developing machines which have advanced technologies integrated into them, such as drone monitoring and wireless soil probe which could create a positive impact over the long term.

An emerging trend in the agriculture equipment industry is IoT- (Internet of Things) based smart farming which will help in remote monitoring and control of several cultivation processes, and also record the data related to it.

The farmers are becoming tech-savvy and are willing to adopt machinery, which has advanced technology integrated into it, thereby driving the European agriculture equipment industry both in terms of revenue and volume in the future.

Key segments covered
By Type of Agriculture Equipment
Tractors

>300 HP
250-300 HP
200-250 HP
180-200 HP
150-180 HP
120-150 HP
100-120 HP
80-99 HP
50-79 HP
<= 49 HP

Harvesting Equipment

Self- Propelled Forage Harvester
Root Crop Harvester
Combine Harvester
Other Harvesting Machines (Potato harvesters, Mechanical Forage Harvesters and Grape harvesters)

Soil Preparation and Cultivation Equipment

Haymaking Equipment
Mounted or Trailed Mowers
Other Haymaking Equipment
Crop Protection Equipment
Sprayers (Mounted or Trailed)
Other Crop Protection Sprayers
Portable Sprayers (With or Without Sprayers)
Transporting and Handling Equipment
Other Agricultural Equipment (Precision agricultural equipment, electronic devices and IT-related equipment, dairy equipment, livestock equipment, garden machinery, irrigation equipment and parts and accessories of agricultural machinery)

By Countries

Italy
Germany
The United Kingdom
France
Spain
Poland
Others (Austria, Belgium, Sweden and Romania)

Key Target Audience

Existing Agricultural Equipment Companies
New Market Entrants- Domestic OEMs
New Market Entrants- Foreign OEMs
Agricultural Equipment Financing Companies
Government Bodies
Investors and Venture Capital Firms
Agricultural Equipment Manufacturers
Agricultural Equipment Distributors
Agricultural Equipment Associations

Time Period Captured in the Report
Historical Period: 2013-2018
Forecast Period: 2019-2023

Companies covered

John Deere
AGCO
CNH Industrial
Claas
Kubota
Kuhn
Other Players (Iseki, SLH, Mercedes Benz, Landini, Belarus, Antonio Carraro, JCB Fastrac, Rigitrac, Lindner, Shibaura, Overige, Daedon, Hurlimann, Tumosan and Ursus)

Key topics covered in the report