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Second essay of Walmart’s WEDP to spur small businesses in food sector
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Tuesday, 10 October, 2017, 08 : 03 AM [IST]
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Our Bureau, Bengaluru
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Walmart India, the wholly-owned subsidiary of Walmart Stores Inc, has partnered with WEConnect International to commence the second edition of the Women Entrepreneurship Development Programme (WEDP) including the food industry.
The objective of the programme, funded by the retailer and held in partnership with TTC Global and Amity University, is to enhance the participants’ skills and capability to be able to build robust and sustainable businesses.
During the programme, women-owned businesses (WOBs) will undergo capacity-building training, mentoring and technical support customised to the needs of their businesses.
These training modules will cover all key areas for better understanding of and running a business – marketing, finance, business strategy, operations, legal and compliance and social networking, among others.
The WOBs would be in different product categories and located in Andhra Pradesh, Delhi and the National Capital Region (NCR), Maharashtra, Telangana and Uttar Pradesh.
WEConnect International is leading the overall coordination and conceptualisation of the training programme. Amity University is customising the training curriculum, and TTC Global is responsible for identification and selection of high-potential WOBs.
During the programme, which is till July 2018, the women entrepreneurs will undergo a structured capacity building training, mentoring and technical support customised to their businesses and delivered through classroom sessions, workshops, field trips, webinars, etc.
It will cover life skills, social media marketing, operations, replenishment, logistics, supply chain, product marketing, financial planning and resource management and negotiation skills.
Announcing the launch, Krish Iyer, president and chief executive officer, Walmart India, said, “I am extremely delighted to announce the second edition of the Women Entrepreneurship Development Programme soon after the successful graduation of the participants of the first edition.”
“We have ramped up the programme and doubled the number. It is designed to help women entrepreneurs achieve higher levels of business growth and help make them more competitive and resilient in today’s dynamic business environment,” he added.
“For India’s growth story to translate into shared prosperity for all of its people, we need to lay down a strong foundation to make the ecosystem more inclusive,” Iyer said.
“We are moving the needle by doing our part through diversity in the supply chain to help create a pipeline of women suppliers for the industry as well as for Walmart India, as we continue to grow in the country,” he added.
The company has an ongoing commitment to empower women around the world and help WOBs succeed and grow.
In September 2011, it launched the Global Women’s Economic Empowerment (WEE) initiative, a five-year initiative to use its unique size and scale to improve the lives of under-served women around the world.
As a part of the initiative, Walmart committed to source $20 billion from women for its United States business and double sourcing from WOBs internationally.
While the company achieved the $20 billion sourcing goal for the United States in late 2016, it continues to work toward the international goal to double sourcing from WOBs in other markets.
Jenny Grieser, senior director, Women’s Economic Empowerment, Walmart, said, “The WEDP programme strengthens our commitment to economically empower women, which is the right thing to do for the community, and it also makes good business sense.”
“The Women Entrepreneurship Development Programme matches with our vision and we are excited to launch the second edition. We hope the curriculum will help us achieve this objective,” said Parul Soni, country director, WEConnect International in India.
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