|
You can get e-magazine links on WhatsApp. Click here
|
|
|
Vadilal launches new campaign ‘Har dil bole Waah Vadilal'
|
Thursday, 15 April, 2021, 08 : 00 AM [IST]
|
Our Bureau, Mumbai
|
Vadilal has tickled the taste buds of ice cream lovers for more than 100 years. The brand’s journey has been guided by its imaginative ingenuity. With the summer season looming, the brand is all set to launch a new campaign, Har dil bole Waah Vadilal, that is destined to make you fall in love with the master ice cream makers.
With this core value, the brand has been limitless – whether it comes to exploring new flavours, experimenting with new technology and forms, expanding marketing and distribution innovatively, following global trends and refreshing brand identity. The ice cream industry is growing at 14 per cent and post-2020-covid tsunami, the company has experienced a surge in buying where consumers are indulging in ice creams more than ever. Aakanksha Gandhi, brand director, said, “Vadilal, a brand legacy, strongly associated with the greatest range of ice creams that it offers to its consumers – finest ingredients, exclusive flavours and impeccable taste. A brand legacy, yet super young – a trendsetter, with an innovative streak, Vadilal has launched premium ice cream ranges that bring an unforgettable everlasting experience to its consumers. We have ranges such as Kulfis and Ice Cream Sandwich for our very loyal customers including the older generation and fun, trendy categories such as Gourmet, Badabite, Flingo and Ice Cream Cakes for younger audiences who like to experiment with different flavours. Vadilal is adored across all generations. What better way to put it together than – Har dil bole Waah Vadilal.” The campaign raises awareness of the premium line-up targeting the younger generation to build life long memories with the brand. The brand has a wide media mix targeted for the release of this campaign ranging from press, outdoor hoardings, point-of-sale branding, television, digital, radio and more.
“The brand will be heavily investing on digital mediums given the inevitable digital era namely, social media, IPL via Hotstar, Youtube and other OTT platforms. The campaign is so unbelievably Vadilal, that your heart will say, Waah Vadilal,” said Gandhi. The brand continues to stretch its creativity to find ways and means of bringing Waah, to more and more customers across the country by offering best-in-class products at the best possible prices. With the brand’s innovative product line-up and this campaign, the company aims to transform the food industry by providing consumers with world class products, maintaining the standards of the highest quality.
|
|
|
|
|
|
|