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Keventers launches 'Ice Creamery' brand with 6 new flavours
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Tuesday, 15 June, 2021, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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India’s iconic dairy brand, Keventers, is all set to expand its dessert footprint pan India with the launch of its new ‘Ice Creamery’ brand that will have 6 exciting and fun ice cream flavours to begin with.
The 96 year old legacy brand not only caters to nostalgia but also understands what Millennials and Gen Z want from a product. Now there’s more for everyone. From grandparents and parents who remember the good old days of the brand at Connaught Place, to their children, who have collected their topical and quirky glass bottles. They have solidified their presence in the dessert space by launching a new product range to the portfolio.
Amongst all the new flavours of ice cream packs, there is something for everyone. For chocolate lovers, the range consists of Belgian Chocolate, made from the finest dark cocoa and Triple Chocolate, with swirls of dark chocolate ice cream mixed with cookie chunks and chocolate bits, making the new flavours even more decadent.
Everyone’s summer favourite, Alphonso Mango, has the sweetness of the Ratnagiri Alphonso mangoes folded into a rich and buttery creaminess while the Mocha Almond Fudge Brownie has brownie bits and fudge chunks whirled into caffeinated notes of mocha, putting your mocha cravings to a sweet end.
The range also consists of berry new flavours, with Blueberry Cheesecake, which has the sweet tartness of blueberries and the crunch of buttery biscuits and last but not least, Exotic Strawberry, made from lush and juicy strawberries, an all-time favourite! The ice creams contain no added preservatives or flavour.
The brand has always been a trend-setter in the food and beverage space when it comes to product and packaging design, with their iconic glass bottles and sundae jars. The new ice cream packs are set to continue this trend with colourful illustrative artworks along with their recently launched brand mascot Mr K.
The mascot is a modern-day embodiment of the visionary who started it all, Edward Keventers. He has a friendly grandpa-esque personality brought to life through ‘Keventers Comics'. The brand is also the only major player in the ice cream market that is using sustainable paper packaging.
Speaking on the new product launch, Agastya Dalmia, founder & CEO, Keventers, said, “After successfully launching Keventers ice-cream packs 2 years ago and piloting them across Delhi NCR, we are very excited to announce this latest development from the brand. We have worked very hard to keep the legacy of Keventers going and ‘Keventers Ice Creamery’ reflects another step forward towards expanding our presence pan India and diversifying our dessert portfolio. The pandemic was difficult for a lot of businesses, but we owed it to our consumers to keep the magic of Keventers alive. Today, we are focused on building direct to consumer formats through slow e-commerce, as well as relying on the expertise of the fast e-commerce channels like Swiggy and Zomato. To this end, over the last 2 months, we have already set up 80+ Keventers Ice Creamery dark stores across Delhi NCR, Mumbai, Pune, Kolkata, Jaipur, Chandigarh, Ludhiana, Lucknow and Bhubaneswar, and have plans in place to steadily scale across the country in the next 6-9 months.”
The product retails for Rs 99 for a 100 ml cup and at Rs 329 for a 450 ml tub. While the brand is currently working on launching its own e-commerce platform, thereby entering the D2C space, its ice creamery brand already has widespread coverage across the above-mentioned cities on the Zomato and Swiggy platforms.
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