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Dairy Day Ice Creams launches summer range under Lick, Chew, Bite series
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Monday, 23 April, 2018, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Dairy Day, a leading ice cream brand in South India, has launched summer range - Crust, Paan Twist and Ice Cream Sandwich under its Lick, Chew, Bite (LCB) series. The range will be available across 30,000 outlets in South India.
The Lick series, a premium extruded product coated with real chocolate, will be available in two new flavours – Crust Coffee Twist and Crust Caramel Twist. This series is priced at Rs 30 per piece of 55 ML.
Paan Twist under the Chew series, similar to eating a Meetha Paan, will come packed in a paan leaf shaped container. Actual betel leaves and rose petals are added to the ice cream to enhance the taste and flavour. Paan Twist is priced at Rs 40 per piece of 100 ML.
The Bite series, an ice cream sandwich, will be available in creamy rich vanilla or chocolate ice creams, sandwiched between choco biscuits. The Vanilla Ice Cream Sandwich will be priced at Rs 25 and the Chocolate Ice Cream Sandwich will be priced at Rs 30 per piece, each 90 ML.
M N Jaganath, director, Dairy Day, stated, “We are known to offer unique, innovative, value for money products to customers. The main inspiration behind the LCB series is to cover all the actions which a consumer does with his or her ice cream – they can either lick it, chew it or bite it. So, we thought of launching a series of flavours which will fit into this theme.
He added, “Once Paan was developed and it was tasting as good as eating real paan – we decided to present in a unique packing which resembles a paan leaf and hence the idea of a paan-shaped container came up.”
The ice cream company was set up in 2002 with extensive presence in Karnataka and Tamil Nadu. Dairy Day manufactures and supplies approximately 150 products in over 30 flavours. The range of products include a variety of cups, cones, sticks, tubs and other novelties.
The company is promoted by Jaganath, A Balaraju and their colleagues. It has two state-of- the-art manufacturing units in Karnataka, spread over 2 lakh sq ft with a production capacity of 1.4 lakh litre per day. Its facility is ISO-compliant (ISO-22000- 2005 (FSMS)) and supervised every day by an expert team of dairy technologists, food technologists and microbiologists. It has its products distributed through a network of more than 30,000 retailers.
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