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Dairy Day forays into Maharashtra; Available at 2,000 outlets in state
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Wednesday, 17 April, 2019, 13 : 00 PM [IST]
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Our Bureau, Bengaluru
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Dairy Day, South India’s leading ice cream brand, which has an extensive presence in Karnataka and Tamil Nadu, recently expanded into Maharashtra. The product is already available across 2,000 outlets in Maharashtra, including Pune, Kolhapur, Beed, Satara and several other cities and towns. The company has partnered with over 1,000 outlets in Pune alone.
It has two state-of- the-art manufacturing units in Karnataka, which are spread over two lakh sq ft, and have a production capacity of 1.4 lakh litre per day.
Dairy Day, whose range includes a variety of cups, cones, sticks, tubs and other novelties, manufactures and supplies approximately 150 products in over 30 flavours. The company manufactures market favourites, such as vanilla, strawberry, chocolate, pista, butterscotch and mango, among others, in addition to its own unique flavours, including Paan Twist, Rajbhog, Gulab Jamun, Gajar Halwa, Ice Cream Cake and Ice Cream Sandwich.
“We are known to offer unique, innovative, value for money products to its consumers. Since its inception in Karnataka over a decade ago, Dairy Day has grown to be one of the most recognised brands in South India,” stated M N Jaganath, co-founder, Dairy Day.
“The expansion into Maharashtra marks a new beginning for the company. Currently, India is the fastest-growing ice cream market in the world, growing at a compound annual growth rate (CAGR) of over 13-14 per cent, and Maharashtra is one of the largest ice cream markets in India. The foray into the state is a significant step towards establishing a pan-India presence for Dairy Day,” he added.
Co-founded in 2002 by Jaganath, A Balaraju and others, Dairy Day operates manufacturing facilities which are ISO-compliant (ISO-22000- 2005 [FSMS]). The facilities are supervised by an expert team of dairy technologists, food technologists and microbiologists. The products are available across most of the cities and towns in South India, and supplies its products through a network of over 30,000 retailers.
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